Hallmark is an iconic brand that makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner of Hallmark by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers. This case study is a look at this automated print workflow that can produce up to 500,000 greeting cards daily. Published 2013

MINI Garage Sydney used a personalized direct mail campaign to drive vehicle sales during a slow time of year. Prospective buyers, who recently test drove a vehichle, received a personalized poster featuring an image of the car they were interested in. Two percent of recipients purchased a car from MINI Garage. Published 2013

Colruyt is a mega-retail brand with over 200 Belgian locations. Colruyt wanted to make its communications with loyalty program members more relevant. They transformed a 32-page booklet promoting hundreds of products to a 4-page, highly personalized booklet. The new booklet promotes products that are selected based on the customer's purchasing history and socio-demographic profile. With the new, highly-relevant communications the number of coupons used per household has increased and revenue has increased 6% to 9%.

To grow their customer base community pharmacy Aldrich Apothecary implemented a promotion strategy that combined online and offline marketing. An enhanced Facebook social media presence and website works with traditional direct mail postcards and birthday cards mailed to members of their loyalty club program. The traffic generation strategy has worked with a 20% redemption rate for mailed promotions and 10% for Facebook offers. Published 2012

Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000. Published 2012

Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012

Boden is a mail order clothing retailer based in the UK. For their Winter 2010 catalogs they wanted to create a cover that would create an immediate emotional connection with the customer, demonstrate their core values and grow sales. Working with their marketing services provider, Howard Hunt Group, they produced a catalog with a highly personalized cover customised for different customer segments with some very engaging content. The personalized catalog led to a 30% higher response rate than a generic version, a significant increase in ROI and a prestigious marketing award. Published 2012

Retail Brand Group (RBG) has 300+ locations that need one or more updated large-format menu boards every year. These locations may include different brands, each with different subsets of menu options. RBG wanted a solution that would simplify the process of customizing and ordering menu boards and decrease the turnaround time. A web-to-print marketing portal was built that enabled location managers to customize their own menu boards while giving RBG brand control. Before implementation, 75+ weekly hours of labor would be put toward typesetting, ordering, and tracking orders. After implementation, less than 10 hours per week are spent on the same efforts, with the saved labor hours now being devoted to other business needs. Published 2012

Ten Thousand Villages has 80 branded fair trade retail stores throughout the United States. With at least ten different product tag designs and thousands of potential variations, Ten Thousand Villages was looking for an automated process that would pull in product information from their database and automatically trigger the production and delivery of product tags. A web-to-print digital packaging portal was built with a behind the scenes automated production process that has reduced the amount of staff time needed to produce tags and reduced turnaround times. Published 2012

Ten Thousand Villages wanted to empower individual stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards while retaining corporate brand control over the design. A web-to-print marketing portal was built that allowed store management to select templates, customize fields and order direct mail and marketing collateral to suit their needs. Published 2012