To grow their customer base community pharmacy Aldrich Apothecary implemented a promotion strategy that combined online and offline marketing. An enhanced Facebook social media presence and website works with traditional direct mail postcards and birthday cards mailed to members of their loyalty club program. The traffic generation strategy has worked with a 20% redemption rate for mailed promotions and 10% for Facebook offers. Published 2012

Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000. Published 2012

Boden is a mail order clothing retailer based in the UK. For their Winter 2010 catalogs they wanted to create a cover that would create an immediate emotional connection with the customer, demonstrate their core values and grow sales. Working with their marketing services provider, Howard Hunt Group, they produced a catalog with a highly personalized cover customised for different customer segments with some very engaging content. The personalized catalog led to a 30% higher response rate than a generic version, a significant increase in ROI and a prestigious marketing award. Published 2012

Retail Brand Group (RBG) has 300+ locations that need one or more updated large-format menu boards every year. These locations may include different brands, each with different subsets of menu options. RBG wanted a solution that would simplify the process of customizing and ordering menu boards and decrease the turnaround time. A web-to-print marketing portal was built that enabled location managers to customize their own menu boards while giving RBG brand control. Before implementation, 75+ weekly hours of labor would be put toward typesetting, ordering, and tracking orders. After implementation, less than 10 hours per week are spent on the same efforts, with the saved labor hours now being devoted to other business needs. Published 2012

Ten Thousand Villages has 80 branded fair trade retail stores throughout the United States. With at least ten different product tag designs and thousands of potential variations, Ten Thousand Villages was looking for an automated process that would pull in product information from their database and automatically trigger the production and delivery of product tags. A web-to-print digital packaging portal was built with a behind the scenes automated production process that has reduced the amount of staff time needed to produce tags and reduced turnaround times. Published 2012

Ten Thousand Villages wanted to empower individual stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards while retaining corporate brand control over the design. A web-to-print marketing portal was built that allowed store management to select templates, customize fields and order direct mail and marketing collateral to suit their needs. Published 2012

Boden is a mail order clothing retailer based in the UK. They wanted to do a controlled test of a personalised cross-media customer acquisition campaign compared with their normal static direct mail marketing. Working with Howard Hunt Group, they ran a pilot campaign with a digitally printed postcard, a personalised microsite  and email follow up with a theme inspired by the Royal Wedding of 2010. The cross-media campaign achieved a response rate 6 times higher than the generic campaign with a 150% better ROI

Chick-fil-A is one of the largest privately-held restaurant chains in the U.S. with nearly 1,500 restaurants in 38 states and Washington D.C. Local franchise owners in Covington, Louisiana needed a direct marketing traffic generation solution that would establish a customer database and drive store business. A campaign incorporating personalized plastic postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. The campaign achieved a direct marketing response rate of 120.6%. Published 2011

DaVinci's is a newly renovated, gourmet Italian restaurant that re-opened its doors with a fresh look and a new menu. To ensure the grand opening was a success they implemented a cross-media program that incorporated digital print, email, Web, and social media. Personalized postcards invited potential customers to see the renovation and transformation of the restaurant. By visiting their Personalized URL and answering a few questions, customers received a coupon via email. The campaign generated a 4.8% direct mail response rate and helped DaVinci's grow their customer database. Published 2011