Caslon

Print Media Management Variable Content Magazine

Non Member Price:	$25
Member Price:	Free

MBA Group in partnership with their client, Print Media Management magazine and technology supplier, Xerox, set out to produce the world's first fully digitally printed 64 page colour magazine with variable advertising and editorial content for different market sectors personalised to each of 12,400 subscribers. It helped generate 24% advertising revenue for the publisher and advertisers achieved a 256% increase in responses on variable data advertisements targeting to specific market sectors compared with the results for generic advertisements. Published 2011

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Client Print Media Management Magazine http://www.printmediamag.co.uk	PrintMedia Management magazine is published monthly. An A4 full colour magazine, its emphasis is on bringing the Print Media community together by delivering the marketplace a people, news and solutions-based publication. News round-ups across all market sectors are at the heart of the magazine, keeping readers informed of new innovations, company news, industry trends and new products and services.
Service Provider MBA Group Ltd http://www.mba-group.com	MBA Group offers multi-channel marketing solutions to business, from consultancy and planning to production and delivery. The core services are direct marketing, transactional mail, online marketing and print enabling MBA Group to provide a single source solution from its principal site in London and other operations throughout the UK.
Hardware	Xerox 980 Colour Continuous Press, Duplo System 5000 Booklet Makers
Software	Xerox FreeFlow, Adobe inDesign, XMPie
Target Audience	Marketing Managers and Print Buyers
Distribution	13,000
Date	Oct-09
No. of Pages	7