Publishing

 

 

The case studies in the Publishing segment highlight how newspaper, magazine, and legal publishers use digital printing and personalization to draw reader attention and improve customer retention. Publishers use variable data printing (VDP) and personalized URLs  in their direct marketing campaigns to boost direct mail response rates. Web to print is used by publishers to customize sales and marketing collateral while reducing time to market and maintaining brand identity.


Results 1 - 9 of 9
Gannett Tests Direct Mail for Promotion of Advertising Packages

Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business.
Published 2010
Gannett Co. Automates Multi-Channel Direct Marketing Program for Newspaper Renewals

Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.
Published 2007
Prism Business Media Draws ACCM Tradeshow Attendees With Two-Touch Personalized Campaign

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a ACCM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007
Prism Business Media Draws NCDM Attendees Using Personalized Postcards and Personalized URLs

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007
Thomson West Streamlines Collateral Fulfillment and Management Using Web-to-Print and Digital Printing

Legal publisher Thomson West re-engineered its entire sales collateral management program by designing a Web-to-print digital printing system where sales representatives can customize and order materials online. Turnaround time for new sales materials dropped from weeks or months to 48 hours.
Published 2006
Digital Imagination's Personalized Illustrated Children's Books

Children have vivid imaginations, but they don't always like to read. What better waay to help a child learn to like reading more than making them the star of their own book? Digital Imagination developed a way to do just that by creating personalized books that afeature illustrated images of the child and the child's name in the text. In the pilot project, 30% of the test market purchased the personalized story books.
Published 2005
PrintMedia Management Magazine Cover Demonstrates Digital Printing Capabilities

Setting a good example was only one of the reasons why the trade magazine Print Media Management decided to use personalized covers for a fall issue of the magazine. The publisher and staff also wanted to see how its readers would react to seeing their name in print. The results were beyond expectation and the publisher intends to showcase more of the technology written about between the covers.
Published 2005
Reason Magazine Uses Personalized Cover for Attention and New Subscriptions

Reason Magazine created a customized issue for subscribers to underscore its message of how marketers and others are using personal data. Personalized covers and customized text helped the magazine gets its message across and brought in hundreds of new subscriptions.
Published 2005
Quadrant Publishing Subscription Offer

Quadrant Publishing, a publisher of clinical and non-clinical information for health care professionals, launched a direct marketing campaign using a personalized 15-sheet Post-it® Note pad to solicit new subscriptions from doctors who had not responded to other offers. Response rates ranged from 6% to 18%.
Published 2001
Results 1 - 9 of 9
PODi the digital printing initiative



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