Taller Editorial in Spain creates and manages corporate publications for leading brands. It wanted to demonstrate to its clients and prospects the ease of production and potential value of personalised, digitally printed publications. A cross-media direct marketing campaign was undertaken with its production and technology partner, CEGE, in which the target audience was invited to collaborate with Taller Editorial to create a one-off personalised magazine that was digitally printed, published online and sent to all participants. 28% of the recipients contributed to the publication and Taller Editorial gained new clients and personalised projects immediately following the campaign.

The HOPELights Magazine is the first activity magazine of its kind developed specifically to support the sensory needs of "differently-abled" youth. Information collected via a web portal at the time of subscription is used to create a personalized magazine monthly for each child. Most importantly the child's name appears in large print on the cover and the activity pages. Each month a new digital print magazine arrives customized with the child's name. Published 2012

The Arkansas Democrat-Gazette is a daily newspaper reaching more than 600,000 people throughout the state. They wanted to encourage patrons who recently ended their newspaper subscriptions to renew. A cross-media direct marketing campaign was developed that utilized four different personalized postcards with varying designs and offers. Two of the designs addressed Sunday-only subscribers and the other two focused on daily subscribers. During the three months of the campaign renewal rates ranged from 1.5% to 2.0%. Published 2011

Fortress Press wanted to improve the performance of their direct mail campaigns and generate interest in their textbooks. To accomplish this direct mail postcards were sent to professors directing them to a Personalized URL for more information on the textbooks and authors. The use of the Personalized URL enabled Fortress Press to track their results and capture information about what factors influenced textbook purchasing decisions. The campaign achieved an over 9% direct mail response rate. Published 2011

MBA Group in partnership with their client, Print Media Management magazine and technology supplier, Xerox, set out to produce the world's first fully digitally printed 64 page colour magazine with variable advertising and editorial content for different market sectors personalised to each of 12,400 subscribers. It helped generate 24% advertising revenue for the publisher and advertisers achieved a 256% increase in responses on variable data advertisements targeting to specific market sectors compared with the results for generic advertisements. Published 2011

Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business. Published 2010

Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a ACCM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007

Legal publisher Thomson West re-engineered its entire sales collateral management program by designing a Web-to-print digital printing system where sales representatives can customize and order materials online. Turnaround time for new sales materials dropped from weeks or months to 48 hours.
Published 2006