Caslon

The Standard Group Drives Interest in Online Marketing Portals

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The Standard Group needed a direct marketing campaign that would demonstrate to customers and prospects their cross media capabilities. To accomplish this The Standard Group developed an end-of-year promotion encouraging recipients to request their own personalized 2011 calendar. Two series of personalized postcards and emails were sent to marketing directors, managers and advertising professionals encouraging them to visit a Personalized URL and order their free custom calendar. The campaign achieved a 9.7% response rate and generated several hot leads. Published 2012

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Client	Self-promotion
Service Provider The Standard Group www.standardgroup.com	The Standard Group is an integrated communications company that combines industry expertise with best-of-class technology to deliver creative content via new and traditional media. The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries as a result of combining five previously-independent companies. The Standard Group is passionately committed to providing their partners with the latest in personalized marketing and digital media communications solutions, as well as complete mailing and fulfillment services. Their experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small non-profit organizations to large Fortune 500 companies.
Agency Alice Buchman Creative Design, Inc. www.abcdesigns4u.com	Cultivating business growth through creative design. Offering logos, branding, websites, advertising, print media, email marketing, photography and show displays & exhibits.
Hardware	HP Indigo 5500
Software	Composition engine: Pageflex; Job Ticketing: PrintStream; PPML
Target Audience	Marketing directors, managers and advertising professionals
Distribution	Over 900 recipients
Award	2011 Neographics Best of Category, Variable Data; 2011 Neographics Franklin Award for Self Promotion; 2011 Premier Print Awards Certificate of Merit for Customized/Personalized Variable-Data Digital Printing
Date	November 2010 – January 2011
No. of Pages	5
Service provider details	The Standard Group