Caslon

Progressive Communications Uses Personalized Cross-Media Promotion

Non Member Price:	$25
Member Price:	Free

Progressive Communications wanted to highlight their new capabilities powered by digital print. A direct marketing campaign was developed to drive awareness of their services and illustrate the power of personalized communications. The cross-media program incorporated direct mail, QR codes, email and Personalized URLs. Progressive Communications achieved a 11.6% direct mail response rate and new business from customers. Published 2011

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Client	Self-promotion
Service Provider Progressive Communications http://www.progressivecommunications.com	Established in 1975, Progressive Communications is a commercial printing, design, mail, and fulfillment company located north of Orlando in Lake Mary, Florida. What began as a newsletter publishing company 27 years ago has grown into a full-service marketing company employing 135 industry professionals. Progressive specializes in combining a unique mix of agency services and a 74,000-square-foot production facility to create customized solutions to a wide range of clients.
Hardware	Xerox iGen4, Bourg BDFx
Software	XMPie (uDirect Pro, uPlan, uImage, uProduce, uCreative XM and Marketing Console); Adobe InDesign; Adobe Photoshop; PPML
Target Audience	Current customers and prospects
Distribution	1727 mailers
Award	This application was the Xerox Best-of-the-Best Best Overall Solution Winner for 2010
Date	February – May 2010
No. of Pages	6