Caslon

PDQ Printing Drives Tradeshow Traffic with Cross Media Marketing

Non Member Price:	$25
Member Price:	Free

The tradeshow industry is a key vertical market for PDQ Printing of Las Vegas. The company helps many vendors with their print needs including booth displays, presentation packets and collateral. PDQ developed a direct marketing campaign that would increase awareness of PDQ Printing's services and identify and qualify key prospects. The cross media campaign incorporated direct mail, Personalized URLs, QR codes, and a personalized microsite. The direct mail succesfully drove prospects to their personalized microsite with a 14.2% visit rate. Published 2012

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Client	Self-promotion
Service Provider PDQ Printing of Las Vegas http://www.pdqvegas.com	Established in 1981, PDQ Printing of Las Vegas is a full service commercial print and mail facility utilizing offset and digital presses. PDQ also offers wide and grand format, screen print, apparel and promotional products, and a full suite of cross channel marketing solutions including Purl, Rurl, variable data, QR codes, email and direct mail.
Hardware	Ricoh C 901 with Fiery RIP
Software	XMPie
Target Audience	Corporate tradeshow managers and event planners
Distribution	Over 1,300
Date	February – March 2011
No. of Pages	6
Service provider details	PDQ Printing of Las Vegas, Inc.