Caslon

Jubels on Tour

Non Member Price:	$25
Member Price:	Free

To build awareness of its printing services and update its contact database, Jubels designed a cross media marketing campaign targeting customers and prospects. An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%. Published 2009

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client	Self-promotion
Service Provider Jubels Communication http://www.jubels.nl	Jubels Communication is a graphic communication and solution provider based in Amsterdam, Netherlands. Jubels has state of the art print technology (Xerox iGen3 & Heidelberg Speedmaster 4 plus lacquer), large mailing facilities and the latest graphic workflows including Heidelberg Printready + Xerox Freeflow PrintManager. Jubels also uses the full XMPie software suite for smart solutions for customers. Cross-media publishing (SMS, Web, EMail and Print) combined with personalized image solutions makes Jubels a great partner for their many customers.
Agency	de Hoogmoed, Spain http://www.dehoogmoed.nl
Hardware	Xerox iGen3 with EFI Rip
Software	XMPie (uImage, uCreate, uPlan, uProduce), Adobe Dreamweaver and InDesign; XMPie uImage and DirectSmile were used for personalized image creation
Target Audience	Customers and prospects of Jubels Communication
Distribution	330 pieces
Award	XMPie's Best of the Best Cross-Media Campaign Award - February 2008; Nominated for the 2008 Benelux (Belgium, Netherlands and Luxemburg) POD Awards
Date	January 2008
No. of Pages	5