Caslon

Centrica Launches New Services with Cross Media Campaign

Non Member Price:	N/A
Member Price:	Free

Variable data printing was used produce a customised postcard-sized direct mail piece containing a personalised URL. This directed recipients to a personalised micro-site that provided information on Centrica's services and links to customer success stories. The micro-site contained personalisation such as name and a pre-completed enquiry form to gather information on specific needs. Published 2009 by PODi Australia/NZ

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client Centrica http://www.centricadigital.com.au	Centrica is one of Australia's fastest growing mail houses and marketing support organisations.
Service Provider Centrica http://www.centricadigital.com.au	Centrica is one of Australia's fastest growing mail houses and marketing support organisations.
Hardware	Fuji Xerox DocuColor 5000
Software	XMPie
Target Audience	The campaign targeted prospective customers from Centrica's own databases.
Distribution	2450
Date	2009
No. of Pages	4