Caslon

Cedar Graphics' Innovative Package Illustrates the Power of Cross-Media and Web-to-Print

Non Member Price:	N/A
Member Price:	Free

Cedar Graphics wanted to increase awareness of their solutions and developed a self-promotion campaign that demonstrated their cross-media marketing and web-to-print capabilities. To gain the attention of advertising agencies and print buyers Cedar Graphics created a dimensional mailer that looked like a box of cereal. The package was personalized in numerous locations with the recipient's name and Personalized URL and QR Code response mechanisms. Inside the package was a letter describing Cedar Graphics' services and several print samples showcasing their capabilities. The program achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs. Published 2013

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PPT File Available for Members	PODi CedarGraphics V1
Client	Self-promotion
Service Provider Cedar Graphics http://www.cedargraphicsinc.com	Since 1986, Cedar Graphics has provided Iowa and the world with smarter ideas for their commercial printing and marketing needs. Conveniently located just north of Cedar Rapids in Hiawatha, their facility is ideal for both regional clients and national distribution. Cedar Graphics is a national leader in UV offset printing, digital printing and finishing services.
Hardware	Personalized box and letter printed on HP Indigo 7500; Print samples printed on KBA Rapida 105 ten-color perfector
Software	Variable data composition: Printable FusionPro; Personalized URLs: MindFireInc; Web-to-print site: EFI Digital Storefront
Target Audience	Advertising agencies and print buyers within the state of Iowa who spent more than $25,000 annually in printing.
Distribution	1,200 recipients
Date	January - March 2012
No. of Pages	7