Caslon

Budco Educates Customers with Digital School

Non Member Price:	$25
Member Price:	Free

Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a marketing services partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign with a "Digital School That Rocks" theme. This multi-touch campaign, which included Personalized URLs as a response mechanism achieved a 24% response rate. Published 2010

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Client	Self-promotion
Service Provider Budco http://www.budco.com	Budco helps companies build strong relationships with their key business and consumer audiences. They do this by creating solutions that encourage dialogue or two-way communications; the foundation of all successful relationships. They are experts in fulfillment, direct marketing and performance measurement and improvement. They apply in-house resources to develop and execute innovative, end-to-end business solutions that deliver results.
Hardware	Xerox iGen3
Software	VIPP, Xerox FreeFlow, MindFireInc
Target Audience	Current and potential clients in southeast Michigan
Distribution	191 invitations sent
Award	2
Date	August - September 2008
No. of Pages	5
Service provider details	Budco