Caslon

Bottomline Ink Creates Marketing Portal for Sales Staff

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After making substantial investments in a web-to-print solution and the development of their own custom web applications, Bottomline Ink found that their salespeople were having a hard time confidently promoting the company's new services. To address this concern Bottomline Ink developed a web-to-print application that not only helped their sales staff become more comfortable with the technology, but also acted as a one-to-one direct mail piece targeting prospective clients. The marketing collateral clearly communicated the benefits of digital printing. Published 2010

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Client	Self-promotion
Service Provider Bottomline Ink http://www.bottomlineink.com	Bottomline Ink, located in Perrysburgh, OH, was founded in 1991 to provide clients with print management services. Since then, Bottomline Ink has expanded into commercial print, digital imaging, fulfillment, direct mail, and more.
Hardware	Xerox DocuColor 5000, FreeFlow Print server
Software	Pageflex
Target Audience	Internal sales staff. Marketing and purchasing executives at customer companies
Distribution	200 documents were produced in first six weeks
Award	2009 Xerox Best-of-the-Best Award in the Collateral category
Date	Launched early 2009
No. of Pages	5