Caslon

Boelte-Hall "Moooves" Audience to Action with Cross Channel Marketing

Non Member Price:	$25
Member Price:	Free

As a print service provider Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit. A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove tremendous booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing. Published 2012

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Client	Self-promotion
Service Provider Boelte-Hall http://www.boelte.com	In addition to lithography and variable data printing, Boelte-Hall provides cross channel marketing campaigns, brand management solutions, trade show displays and mailing to customers in the United States and beyond, with their most recently acquired overseas client in KwaZulu-Natal, South Africa. Boelte-Hall is located in Roeland Park, KS and has been serving customers for over 40 years.
Hardware	Xerox 700
Software	Composition engine: Printable FusionPro Data processing: Filemaker Pro, Microsoft Excel Personalized URLs: MindFireInc Job Ticketing: Apogee X
Target Audience	Attendees of the 2011 Agricultural Media Summit in New Orleans, July 25-27, 2011
Distribution	Educational session postcards: 1,379; Booth traffic/iPad2 drawing postcards: 498
Award	2012 PODi Best Practices Honorable Mention in the Self-Promotion category
Date	June - July 2011
No. of Pages	8
Service provider details	Boelte-Hall