Caslon

Blue Tape's Forever Stamps

Non Member Price:	$25
Member Price:	Free

Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing services partner, used a multi-channel direct marketing campaign to demonstrate the process for clients and prospects. The campaign, which incorporated direct mail, email, and Personalized URLs, achieved a 4.45% response rate and was an effective lead generation tool. Published 2010

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Client	Self-promotion
Service Provider Blue Tape http://www.blue-tape.com	Blue Tape is a print provider owned by a former NASA engineer. Blue Tape maintains its commitment to helping clients achieve their business objectives as efficiently as possible through the use of state-of-art technology and precision process management.
Agency Digital Innovations Group http://www.digcreative.com	DIG specializes in developing and executing individually relevant marketing and sales communication strategies. Track-able results, interactive communication and integrating with the sales process are key components of all DIG solutions. DIG works to solve its clients' business challenges with innovative strategy, inspired and resourceful execution and purposeful creativity.
Hardware	Xerox DocuColor 6060
Software	MyEmma email service, Indros EasyPersonalized URL, Quark
Target Audience	Existing Blue Tape clients and prospective customers
Distribution	1,945 direct mail pieces
Date	April 2008
No. of Pages	6
Service provider details	Digital Innovations Group