Caslon

AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

Non Member Price:	N/A
Member Price:	Free

AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. Published 2012

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Client	Self-promotion
Service Provider AlphaGraphics in the Cultural District http://www.AGPittsburgh.com	AlphaGraphics in the Cultural District is a full service marketing and communications company located in Downtown Pittsburgh. AlphaGraphics provides marketing solutions that engage their clients across diverse platforms. Products and services include: marketing plan development, personalized/cross media marketing campaigns, graphic design, website development, digital, offset and large format printing, mailing services and ecommerce.
Hardware	Xerox iGen3
Software	Composition engine: XMPie; Personalized URLs: MindFireInc; PPML
Target Audience	Existing customers and surrounding community
Distribution	1,185 postcards were sent for special promotional week; 331 invitations were sent for anniversary open house
Date	August - October 2010
No. of Pages	6