Caslon

AlphaGraphics Thinks Outside of the Box to Generate Leads

Non Member Price:	$25
Member Price:	Free

AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012

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Client	Self-promotion
Service Provider AlphaGraphics in the Cultural District http://www.AGPittsburgh.com	AlphaGraphics in the Cultural District is a full service marketing and communications company located in Downtown Pittsburgh. AlphaGraphics provides marketing solutions that engage their clients across diverse platforms. Products and services include: marketing plan development, personalized/cross media marketing campaigns, graphic design, website development, digital, offset and large format printing, mailing services and ecommerce.
Hardware	Xerox iGen3
Software	Composition engine: XMPie; Personalized URLs: MindFireInc; PPML
Target Audience	Current high value customers and prospects
Distribution	200
Award	PODi's 2012 Best Practices Award in the Self-Promotion category
Date	March - May 2011
No. of Pages	8