Caslon

API-Marketing Succussfully Rebrands Business^Featured

Non Member Price:	$25
Member Price:	Free

API Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. To change old perceptions of the company being "just a printer" they went through a year-long campaign to retire the Auburn company name and iconic mascot "Prince Perfect" and rebrand itself as API-Marketing. This multi-phase campaign incorporated direct mail with Personalized URLs, social media, email, community engagement, press releases, newspaper ads with QR Codes and much more. The campaign achieved a 56% direct mail response rate. More importantly API successfully rebranded itself as a marketing solutions provider and realized increased sales. Published 2013

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PPT File Available for Members	PODi API-Marketing V1
Client	Self-promotion
Service Provider API-Marketing http://www.api-marketing.com	In 2012 Auburn Printers was rebranded as API-Marketing, to help show their commitment to offering not just printing, but complete marketing services. Though they still put ink on paper every day, they are now better positioned to offer clients a more comprehensive marketing solution. The "Integrated Marketing" concept allows them to merge traditional printed marketing strategies with today's technology and to offer greater impact for their clients' marketing dollar.
Hardware	Canon 700VP Digital Press, Komori 5 Color Press
Software	Variable imaging: PTI Fusion Expressions; Personalized URLs: MindFireInc
Target Audience	Customers, prospects and community members
Distribution	Direct mail went to 1,200 recipients
Award	PODi Best Practices Honorable Mention in the Self-Promotion category
Date	March - December 2012
No. of Pages	9
Service provider details	API-Marketing