Printing Services

AlphaGraphics and their marketing services firm H2M developed a creative lead generation program to reach current customers and prospects. The goal was to demonstrate the broad range of direct marketing services that AlphaGraphics can offer its customers. They created a multi-channel campaign with three touch points: a dimensional mail piece, personalized postcards for non-responders and non-responder calls.
Published 2010

Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing services partner, used a multi-channel direct marketing campaign to demonstrate the process for clients and prospects. The campaign, which incorporated direct mail, email, and Personalized URLs, achieved a 4.45% response rate and was an effective lead generation tool.
Published 2010

After making substantial investments in a web-to-print solution and the development of their own custom web applications, Bottomline Ink found that their salespeople were having a hard time confidently promoting the company's new services. To address this concern Bottomline Ink developed a web-to-print application that not only helped their sales staff become more comfortable with the technology, but also acted as a one-to-one direct mail piece targeting prospective clients. The marketing collateral clearly communicated the benefits of digital printing.
Published 2010

Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a marketing services partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign with a "Digital School That Rocks" theme. This multi-touch campaign, which included Personalized URLs as a response mechanism achieved a 24% response rate.
Published 2010

DUKE, a print services provider located in Cleveland, Ohio, had recently begun offering Personalized URLs as a service for its clients. The company developed a campaign that would explain to clients the benefits of incorporating Personalized URLs into their marketing communications. DUKE's direct marketing campaign consisted of multiple touches including postcards and follow-up emails. The campaign achieved a direct mail response rate of 19.5% and they closed new business.
Published 2010

A Kwik Kopy Design and Print Centre in Pickering, Ontario needed a lead generation program that would drive new customer sales. A campaign was developed that incorporated generic drop mail postcards and personalized direct mail postcards with Personalized URLs. The personalized postcards out performed the generic versions with a direct mail response rate of 5%.
Published 2010

Multi-Craft wanted to send the message to existing customers that it is a strategic marketing services partner with the expertise needed to help clients craft effective direct mail campaigns.To accomplish this Multi-Craft organized a lunchtime seminar that would cover several key direct mail topics including integrated multi-channel campaigns, response and conversion rates, measuring ROI, and Personalized URLs. A multi-touch, cross-media campaign was developed to invite prospects to the seminar which achieved a direct mail response rate of 59%.
Published 2010

Orangedoor Direct, a marketing services provider in Calgary, Alberta, wanted to attract new business. They developed a direct marketing lead generation campaign that showcased their creative personalization capabilities and drove customers online to a Personalized URL. The campaign achieved direct mail response rates up to 7.7% and resulted in new sales.
Published 2010

OTC Systems wanted to obtain business from automotive dealerships by demonstrating the capabilities and benefits of their marketing portal solution. Their direct marketing campaign introduced OTC Systems and its marketing services to targeted Canadian dealerships, used creative image personalization to gain attention, and directed recipients to a Personalized URL where they could learn more. Over the course of the direct mail campaign approximately 70% of the prospects visited their Personalized URL.
Published 2010

The Forum Group used a direct marketing campaign to promote their designation as a preferred supplier of print and marketing services for the agents of the RE/MAX Crest Westside group. The campaign, developed by PDQ Post Group, incorporated personalized postcards that were hand delivered by sales agents. The postcards directed recipients to a Personalized URL for more information and a chance to win 250 in print services.
Published 2010