Printing Services

AlphaGraphics and their marketing services firm H2M developed a creative lead generation program to reach current customers and prospects. The goal was to demonstrate the broad range of direct marketing services that AlphaGraphics can offer its customers. They created a multi-channel campaign with three touch points: a dimensional mail piece, personalized postcards for non-responders and non-responder calls.
Published 2010

Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing services partner, used a multi-channel direct marketing campaign to demonstrate the process for clients and prospects. The campaign, which incorporated direct mail, email, and Personalized URLs, achieved a 4.45% response rate and was an effective lead generation tool.
Published 2010

Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a marketing services partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign with a "Digital School That Rocks" theme. This multi-touch campaign, which included Personalized URLs as a response mechanism achieved a 24% response rate.
Published 2010

The Forum Group used a direct marketing campaign to promote their designation as a preferred supplier of print and marketing services for the agents of the RE/MAX Crest Westside group. The campaign, developed by PDQ Post Group, incorporated personalized postcards that were hand delivered by sales agents. The postcards directed recipients to a Personalized URL for more information and a chance to win 250 in print services.
Published 2010

Action Mailing changed their business strategy to become a marketing services provider and launched a direct marketing campaign to communicate the shift to their customers. Using a treasure hunt theme combined with digital printing, VDP and personalized URLs, Action Mailing successfully drew over 300 prospects and clients to their Open House. The event helped position Action Mailing as a marketing services provider capable of creating and managing relevant direct mail campaigns.
Published 2009

The 19 business centers within the AlphaGraphics owners group of Dallas-Fort Worth created a dimensional, multi-touch direct marketing campaign to demonstrate their cross-media capabilities and to serve as a lead generation program for their sales teams. The marketing tools used included direct mail, email and Personalized URLs. The multi-touch campaign coupled with the creativity around the “Chew On This!” theme enabled them to achieve an ROI of 270%.
Published 2009

AlphaGraphics – Pittsburgh wanted to showcase its facility and expanded printing services after a move to a new location and an investment in new digital printing equipment. To do this, AlphaGraphics invited its best “Star” customers to an open house/reception at their new facility. The personalized invitations achieved a 38% direct mail response rate via Personalized URLs. Follow-up phone calls increased their response rate to 85%.
Published 2009

Amsterdam Printing needed a direct order marketing campaign to attract business for its line of promotional products. Working with Trekk Cross-Media, they used digital printing to create a dimensional mailer that incorporated Personalized URLs to drive people to online order forms.
Published 2009

After 15 years as a franchise location, a printer decided to rebrand itself as diji integrated press. Their goal was to reposition the company from “just a printer” to a marketing services partner. To accomplish this they announced their name change with a cross media marketing campaign that incorporated direct mail, email and Personalized URLs.
Published 2009