Boelte-Hall exhibits annually at the Ag Media Summit (AMS) and uses cross-media marketing to promote itself and partner companies to attendees. Boelte-Hall sent personalized postcards to registered attendees, offering them a ride to the hotel from the airport as well as a chance to win a prize. Respondents visited a personalized landing page via a QR Code or a Personalized URL. The campaign achieved a direct mail response rate of 54.8% and 33.8% of the recipients stopped at one or more of the partner companies' booths. Published 2013

Buckland Media Group recently rebranded from Buckland Press and invested in a new digital press.  They wanted to introduce their marketing services to potential new clients by hosting a seminar they called "Slicing Your Marketing Pie". To promote the event, Buckland Media Group ran a cross-media campaign with personalized print, email and Personalized URLS. It featured a series of dimensional mailers which used the capabilities of the digital press to create a high-impact direct mail campaign. Over 10% of their recipient list of marketing directors and executives registered for the seminar resulting in 30 delegates attending the event and well-qualified leads for further sales follow-up.

Cedar Graphics wanted to increase awareness of their solutions and developed a self-promotion campaign that demonstrated their cross-media marketing and web-to-print capabilities. To gain the attention of advertising agencies and print buyers Cedar Graphics created a dimensional mailer that looked like a box of cereal. The package was personalized in numerous locations with the recipient's name and Personalized URL and QR Code response mechanisms. Inside the package was a letter describing Cedar Graphics' services and several print samples showcasing their capabilities. The program achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs. Published 2013

DMM, a direct marketing solutions provider, wanted to educate customers and prospects on the power of variable data direct mail and demonstrate how print can effectively integrate with other media. DMM developed a cross-media campaign with creative and messaging focused on an "un-junk mail" theme that grabbed the attention of recipients. The campaign achieved a 6.5% direct mail response rate resulting in new leads, re-engaging inactive customers and acquiring new customers. Published 2013

The Daniels Group offers strategic communication services, including integrated cross-channel marketing, print, fulfillment and call center support. To grow their business they developed a cross-media direct marketing program to generate qualified leads for marketing services. A direct mail piece was die cut to resemble a glass of ice tea and was mailed in a glycine envelope so that the innovative shape and personalization could be immediately seen. The piece was personalized with the recipient's name and a Personalized URL and versioned by vertical market. 1.8% of recipients visited their personalized landing page and 50% of visitors downloaded a white paper from The Daniels Group. Published 2013

The Standard Group developed a holiday campaign that would express their appreciation of customers and prospects and showcase their marketing and personalization expertise. The multi-touch campaign began with a direct mail holiday card that had over 12 personalized elements, resulting in over 40 possible combinations based on the recipient's sales and customer service contacts. The card had multiple call-to-actions that directed recipients to a personalized landing page via a Personalized URL or a personalized QR Code. At the personalized landing page visitors could select one of eight charities to receive a $5 donation from The Standard Group on behalf of the participant. They also could create a free photo calendar via an online storefront that showcased The Standard Group's marketing portal development and variable data printing capabilities. The Standard Group had a 19.6% response rate and received business inquiries regarding creating similar personalized calendar promotions. Published 2013

Velocity Print Solutions implemented a direct marketing campaign that let their customers see first-hand their cross-media marketing capabilities. The first touch was a personalized self-mailer that was die cut in the shape of a playing card. The direct mail piece directed recipients to access a campaign microsite via a general URL or a QR Code where they could order a set of custom playing cards. Once on the microsite, visitors could experience the functionality of a web-to-print solution. Users could choose one of five different background designs for their custom playing cards and specify what name they would like to appear on the cards. Over 8% of recipients visited the microsite and Velocity Print Solutions had multiple inquiries from customers about developing a similar campaign. Published 2013

A branch of Prontaprint in Eastbourne, UK decided to leave the franchise after 30 years. The change required that the business had to be completely rebranded within six months - name, logo, stationery, business premises, marketing and sales collateral. The objectives of their marketing strategy were to create a new brand, quickly achieve a high level of brand awareness, retain all existing customers and grow the business under the new brand. The outcome was that they re-branded as Zest, an on-demand digital print business. All existing customers were retained and sales grew by 15% in the nine months following the launch of the new brand. Published 2013

AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012