Caslon

ScottishPower Welcome Programme

Non Member Price:	N/A
Member Price:	Free

ScottishPower is a major gas and electricity supplier in the UK. The challenge they had is that although customers can switch suppliers in this market with ease, there is a high rate of customer attrition in the first few months of service. Eclipse Cross Media implemented a multi touch-point program for new ScottishPower customers including a personalized welcome pack and interactive Personalized URL to improve the customer experience of the ScottishPower brand. This award-winning direct marketing program reduced cancellations in the first two weeks by over 80% and increased customer satisfaction significantly. Published 2012

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Client ScottishPower http://www.scottishpower.co.uk	An energy network operator based in Glasgow, Scotland and supplier of gas and electricity to consumers and business throughout the UK.
Service Provider Eclipse GB http://www.eclipsecm.co.uk	Eclipse GB is a leading provider of individualised cross media direct marketing services. Eclipse Cross Media is headquartered in Belgium and has subsidiary operations in the Netherlands, UK and USA.
Hardware	Xerox iGen4
Software	In-house developed bespoke solution
Target Audience	New customers
Distribution	100,000 (for pilot program)
Award	UK Direct Marketing Association Award - 2010 for Business to Consumer marketing, Marketing Week Engage Awards - Direct Marketing 2011, 2012 PODi Best Practices Award in the Direct Marketing category
Date	Summer 2009 for pilot program. Now running continuously for all new ScottishPower customers.
No. of Pages	6