Other

My Sports Dreams is a fundraising organization that targets schools and other not-for-profit agencies with a solution that includes professionally crafted sponsorship letters. Their primary market is college sports teams but they were eager to enter a market new to them - high school sports teams. Working with Foley Graphics, they developed a direct mail campaign incorporating Personalized URLs that would introduce the My Sports Dreams product to high school football coaches. The personalized postcards contained a high degree of variable data that attracted the attention of coaches.
Published 2010

DeFoggi is a commercial builder specializing in church construction. These projects can involve a very lengthy sales cycle. DeFoggi needed a lead generation solution to develop prospects with immediate needs as well as those with project timeframes several years in the future. Working with Digital Innovations Group, a direct mail program was developed with versioned postcards. The marketing campaign resulted in new business and filled DeFoggi's sales pipeline.
Published 2009

Simek Custom Homes wanted a lead generation campaign to find prospects interested in building a custom home. They targeted owners of unimproved lots with a highly personalized campaign that incorporated direct mail, Personalized URLs and email. The campaign successfully identified several new prospects and generated awareness of Simek’s services.
Published 2009

VetCentric, a veterinary pharmacy, needed a more efficient way to remind pet owners about refilling their pet's medication. Frustrated by a time-consuming manual process, VetCentric sought out Heckman Ink and MSP Digital Direct for a digital printing solution with highly personalized direct marketing postcards. With the use of postcard templates and a high level of automation labor has been reduced from 8-10 hours to 15 minutes a week. The high degree of personalization on the postcards has also led to 14% direct mail response rates.
Published 2009

NuFarm Limited sells its products through distributors. The company was promoting two products to the United States market and wanted to raise brand and product awareness among current and prospective end users. A direct mail campaign with a personalized URL response device, as well as offers of prizes, helped the company reach these goals.
Published 2008

Steel Aviation is an aircraft reseller that specializes in Cirrus aircraft. The company wanted to increase the number of highly qualified leads coming into the sales department before unveiling a new Cirrus aircraft. Owners often broker an old plane to buy a new one, so Steel Aviation wanted to locate a number of possible buyers for the older planes — and quickly. Using a highly targeted direct mail campaign with a personalized URL as a response device, the company generated leads and positioned itself as a market leader.
Published 2008

World's Finest Chocolate is a family-owned and operated candy company headquartered in Chicago. The company wanted to increase the number of orders through its catalogs and turned to Neahas for help in developing a direct marketing solution. Together, the companies developed a direct marketing campaign involving personalized direct mail and personalized Web sites that have increased orders by up to 45% and the average order value by up to 56%, while bringing in $60,000 in additional revenue.
Published 2008

Baltimore Gas & Electric wanted to revamp its billing statements to make them easier for customers to understand and to reduce printing and mailing costs. The new design achieves these objectives and allows them to add variable text. The company is saving hundreds of thousands of dollars in printing and mailing costs each year, and customer satisfaction levels have increased as well.
Published 2007

The original member statement was on standard A4 letterhead printed on one side, with a black laser print on colour base on the back. Pinpoint recognized that this style was starting to look dated and it wasn't encouraging members to go into stores to redeem their points. Pinpoint therefore asked HPA to help design a new approach. This resulted in a fresh colour statement showing each member's 'point balance. Retailers in the program can choose to incorporate individual offers on the back of the statement or use the default set of generic offers. Coupons and vouchers can also be attached in the new design. The 65,000 member database is segmented using a number of different variables so that the direct mail is now targeted and relevant. The mailing is sent four times each year.
Published 2007 by PODi Australia/NZ

Salt River Project, a large public utility in the United States, wanted to test the power of personalized communications. The company received a 26% response rate to a mailing sent after a promotional event for commercial customers by using variable data printing and personalized URLs.
Published 2007