Cox Communications, the third largest cable company in the U.S., wanted to be proactive in engaging and rewarding its best customers and improve customer retention. Personalized postcards were sent to 77,000 Cox bundle customers offering a special reward for their loyalty. Recipients were directed to visit a personalized microsite which could be accessed via a Personalized URL or a QR Code. The campaign achieved a direct mail response rate of 8.8% as recipients went online and completed a survey about their satisfaction with Cox and their interest in other Cox services. Published 2013

Based in the Netherlands, Partou offers high-quality childcare in over 100 locations. To grow their business a cross-media campaign was developed to target parents of children within three miles of selected Partou childcare centers. Personalized direct mail pieces were sent out to families encouraging them to visit a personalized microsite via a general URL and passcode or through a personalized QR Code. Personalized maps were used on the direct mail to illustrate how close the recipient was to a Partou location. The campaign achieved an outstanding direct marketing ROI of 2,200% based on new enrollments and an average childcare service length of four years. Published 2013

Burns & McBride is a home comfort services company that wanted to promote a Delaware Sustainable Energy Unit initiative encouraging residents to update their heating and cooling solutions. When a traditional bulk direct mail approach failed, they turned to a personalized campaign for lead generation. A postcard with a Personalized URL directed recipients to a four-page microsite designed to gather information and calculate potential savings for the prospect. The campaign drove $1.6 million in revenue for Burns & McBride. Published 2012

ScottishPower is a major gas and electricity supplier in the UK. The challenge they had is that although customers can switch suppliers in this market with ease, there is a high rate of customer attrition in the first few months of service. Eclipse Cross Media implemented a multi touch-point program for new ScottishPower customers including a personalized welcome pack and interactive Personalized URL to improve the customer experience of the ScottishPower brand. This award-winning direct marketing program reduced cancellations in the first two weeks by over 80% and increased customer satisfaction significantly. Published 2012

GDF Suez Energy North America identified a need to help employees better understand their benefits package and give them an accounting of vacation and sick leave days. A personalized annual benefit statement was developed that presents employees' benefit information in a succinct and easy to understand manner. Variable data drives personalized text and charts which give a visual representation of the recipient's benefits package. The new format was very positively received by employees and reduced requests to the HR Department for interpretation. Published 2012

My Sports Dreams is a fundraising organization that targets schools and other not-for-profit agencies with a solution that includes professionally crafted sponsorship letters. Their primary market is college sports teams but they were eager to enter a market new to them - high school sports teams. Working with Foley Graphics, they developed a direct mail campaign incorporating personalized URLs (PURLs) that would introduce the My Sports Dreams product to high school football coaches. The personalized postcards contained a high degree of variable data that attracted the attention of coaches.  Published 2010

DeFoggi is a commercial builder specializing in church construction. These projects can involve a very lengthy sales cycle. DeFoggi needed a lead generation solution to develop prospects with immediate needs as well as those with project timeframes several years in the future. Working with Digital Innovations Group, a direct mail program was developed with versioned postcards. The marketing campaign resulted in new business and filled DeFoggi's sales pipeline. Published 2009

Simek Custom Homes wanted a lead generation campaign to find prospects interested in building a custom home. They targeted owners of unimproved lots with a highly personalized campaign that incorporated direct mail, Personalized URLs and email. The campaign successfully identified several new prospects and generated awareness of Simek’s services. Published 2009

VetCentric, a veterinary pharmacy, needed a more efficient way to remind pet owners about refilling their pet's medication. Frustrated by a time-consuming manual process, VetCentric sought out Heckman Ink and MSP Digital Direct for a digital printing solution with highly personalized direct marketing postcards. With the use of postcard templates and a high level of automation labor has been reduced from 8-10 hours to 15 minutes a week. The high degree of personalization on the postcards has also led to 14% direct mail response rates. Published 2009

NuFarm Limited sells its products through distributors. The company was promoting two products to the United States market and wanted to raise brand and product awareness among current and prospective end users. A direct mail campaign with a personalized URL response device, as well as offers of prizes, helped the company reach these goals.
Published 2008