Caslon

JANM Uses Relevant Direct Mail to Boost Spring Appeal Results^Popular

Non Member Price:	N/A
Member Price:	Free

The Japanese American National Museum (JANM) offers membership as a means to support the museum. For their annual fundraising campaign they needed to increase the total number of members and the total dollars raised. JANM used customer analytics to review their existing donor base to determine what characteristics to look for in potential prospects. A direct mail campaign was then developed to reach lapsed and prospective donors. Using relevant messaging JANM saw a 10% to 15% lift in total donation amounts compared to the previous year. Published 2012

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Client Japanese American National Museum (JANM) http://www.janm.org	The Japanese American National Museum is the first museum in the United States dedicated to sharing the experience of Americans of Japanese ancestry as an integral part of U.S. history. Through its comprehensive collection of Japanese American objects, images and documents, as well as multi-faceted exhibitions, educational programs, documentaries and publications, the National Museum shares the Japanese American story with a national and international audience.
Service Provider PACE http://www.connectpace.com	For almost 40 years PACE has been a dedicated partner to some of Southern California's premier organizations in executing their marketing and communications programs. The company has roots as a litho shop, adding digital in 2004 and expanding into email, mobile, mailing on other marketing communications services in recent years.
Agency Qris Yamashita	Freelance creative designer
Hardware	Komori Litho press (letter shells), HP Indigo 5500 (variable imprint on letters, full run of self-mailers), Kirk Rudy (tabbing)
Software	Filemaker for data segmentation, BCC Mail Manager
Target Audience	Current & former museum members, current & former donors and prospects.
Distribution	Approx. 52,000 pieces - 36,000 letters; 16,000 self-mailers
Date	May – July 2011
No. of Pages	7
Service provider details	Pace Lithographers, Inc.