Not-for-Profit

The Junior Statesmen Foundation (JSF) is a non-profit educational corporation. The JSF had experienced a significant enrollment decline over several years in its summer programs. Postal Systems approached JSF with an idea to improve responses and tracking by using personalization, relevant imagery and Personalized URLs. The personalized postcards outperformed offset postcards and overall symposia enrollment increased over 130%.
Published 2010

The VMI Foundation is a private, non-profit corporation that annually raises millions of dollars in gifts and commitments for the Virginia Military Institute. DENMAR Information Technologies developed a a direct marketing campaign that would engage VMI Alumni in a new and relevant manner and gather key information about alumni to be used in future fundraising campaigns. The campaign included email, direct mail, Personalized URLs and video and achieved an overal direct marketing response rate of 23%.
Published 2010

The Animal Rescue League (ARL) of Western Pennsylvania wanted to improve its direct marketing strategies and service offerings. ARL used personalized direct mail postcards and Personalized URLs to effectively conduct market research with its current customer base. With the postcard marketing campaign ARL was able to gain valuable insight about its services and as a bonus garner substantial donations.
Published 2009

Arizona’s Children Organization (AzCA) runs appeal campaigns to raise money for its ongoing nonprofit operations in the field of child welfare. For its 2007-08 winter campaign, it decided to try a new approach to increase the donations it received. The new approach centered on the use of variable data printing (VDP) to produce both versioned and personalized direct mail pieces. It also added a multi-channel, cross media component featuring an e-mail blast and Personalized URLs. Working with Allegra Print & Imaging, AzCA devised an elaborate set of direct marketing campaign materials intended to produce an emotional response among its donors with a hope of increasing the number and value of donations.
Published 2009

Little Rock Catholic High School, a private all boys school, needed to revamp its fund raising methods and chose to use an integrated personalized direct mail and web campaign with Personalized URLs. The target audience was the school’s 4,300 alumni. The messaging for the campaign played to the affinity alumni have for their school. Variable data printing (VDP), was used to personalize the postcards were to class year of the recipient. On their personalized landing page respondents were asked to divulge their favorite memory and/or their most memorable punishment. Over 5% of alumni completed the survey at their Personalized URLs and over 50% of respondents made a contribution.
Published 2009

Children’s Art Project (CAP) is a not- for-profit charity that helps pediatric cancer patients by raising funds via selling holiday cards, gift items and miscellaneous merchandise, imprinted with artwork produced by pediatric patients at M.D. Anderson Cancer Hospital. Working with ImageSet Digital a postcard marketing campaign was developed that combined variable data printing (VDP) with Personalized URLs. The integrated direct marketing program increased direct order holiday card sales by more than 10%.
Published 2009

Breakthrough Ministries, a large Christian church fellowship, wanted to find a way to follow up with first-time visitors that was cost effective, yet personal. The ministry developed a three-touch mailing project to acknowledge visitors and encourage them to return.
Published 2006

The Chicago Botanic Garden wanted to take a new direction in attracting sponsors for its programs and to raise awareness for product launches, meetings, and other events. The Sponsorship Book contains customized text and images designed to appeal to segmented audiences.
Published 2006

Organizers of the fourth Illustrators Conference (ICON4) in San Francisco wanted to encourage interaction among attendees. To encourage attendees to introduce themselves to each other, they created two personalized print projects using the attendees' own artwork to form the basis of on-site icebreakers. The gambit worked and created a buzz that lasted the entire show.
Published 2006