Since 2002, the National World War II Museum's direct-mail communications have been a main driver of its membership program. In recent years, however, response rates to the museum's direct-mail fundraising efforts had flattened out. The museum decided to perform a test to see if variable data printing could improve response. The museum sent personalized newsletters to selected members and static newsletters to a control group of members. Response rates from active members saw a lift in response of approximately 30% compared to the static package. Published 2013

The Library Foundation helps secure financial resources to support the Topeka and Shawnee County Public Library. The Foundation developed a Buy a Book program to help raise funds for the library. To promote the program a targeted direct mail campaign was sent to a group of previous and potential donors. The campaign achieved a 2.7% direct mail response rate and exceeded fundraising goals by 67%. Published 2013

The Children's Art Project (CAP) is a nonprofit organization which raises money through the worldwide sales of seasonal note cards and merchandise. Their previous workflow for custom cards involved imprinting on offset printed shells. This resulted in waste when shells weren't used, inventory costs for CAP and a cumbersome turnaround time. With a new online catalog powered by web to print, customers now have more product choices, the ability to create personalized cards and a turnaround time that has been reduced to five business days. CAP has also enjoyed reduced costs and better order tracking. Published 2012

As a non-profit educational foundation FEE is supported solely by contributions from private individuals, foundations, and businesses and by the sales of its publications. Based on a review of the giving history of previous donors, management felt there was a disconnect with their donor base caused by a lack of understanding of FEE’s mission and impact. A direct mail campaign was developed to establish a dialogue with previous donors. Recipients were encouraged to visit their Personalized URL and provide feedback via an online survey. The personalization of this campaign improved response rates with 6% of recipients visiting their personalized microsite and 90% of those completing the online survey.

Each year Fulton Theatre sells subscription packages for season performance tickets. For their 2011/2012 season Fulton Theatre needed a direct marketing campaign that would promote their early bird ticket sale to last year's subscribers and encourage them to make a donation. The targeted audience was segmented into three groups - renewal donors, acquisition donors and non-donor subscribers. The direct mail campaign had customized messages for each segment and personalized data for each recipient including number of subscriptions, seating location, price and suggested donation amount. The campaign achieved a 60% renewal rate and Fulton Theatrre received over $661,000 in renewal subscriptions and fundraising donations. Published 2012

The Japanese American National Museum (JANM) offers membership as a means to support the museum. For their annual fundraising campaign they needed to increase the total number of members and the total dollars raised. JANM used customer analytics to review their existing donor base to determine what characteristics to look for in potential prospects. A direct mail campaign was then developed to reach lapsed and prospective donors. Using relevant messaging JANM saw a 10% to 15% lift in total donation amounts compared to the previous year. Published 2012

Push The Rock needed donations to fund its summer camps, mission trips and other programs. A multi-phase, cross-channel direct marketing campaign was developed to reach out to families of campers, previous donors and prospective donors. The highly integrated donor nurturing campaign utilized direct mail, email, Personalized URLs and flash videos. The campaign achieved impressive results – a 94% increase in money raised for the Annual Fund and a 200% campaign ROI. Published 2012

The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. River Valleys needed a solution that would improve communication about the cookie program to Scouts and their parents. A multi-channel direct marketing program was developed which communicated directly to targeted groups of Girl Scouts. The integrated campaign, which incorporated direct mail and Personalized URLs, contributed to greater Scout engagement, which in turn supported exceeding the council's cookie program goal. Published 2011

The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington. They wanted to learn more about donors including what SHS services are important to them, what their pet adoption plans are, and what interest they have in volunteering. To accomplish this, a personalized direct mail campaign was developed that encouraged recipients to complete an online survey at a Personalized URL or an enclosed paper survey. The campaign achieved a 17% direct mail response rate. Donations exceeded the cost of the campaign by over $1,000, even though fundraising was a secondary goal. Published 2011

The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. A cross media direct marketing campaign was developed including variable data direct mail, email, Personalized URLs, social media and telemarketing. The campaign saw an overall response rate of 8.2% and average donation amounts rose from $50 to 250. Published 2010