Caslon

Xerox Israel Uses Direct Mail to Build Relationships with Customers and Prospects

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Xerox Israel, a leader in the local commercial digital printing market, wanted to attract customers and prospects to seminars promoting the digital print market. A direct mail lead generation campaign was used with messages, creative and offers that varied for customer and prospect segments. 31% of recipients visited their Personalized URL and 27% registered for a seminar. Published 2011

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Client Xerox Israel Ltd. http://www.xerox.com	Xerox Israel Ltd. is a wholly owned subsidiary of Xerox Corporation. Xerox Corporation is a $22 billion leading global enterprise for business process and document management.
Service Provider A.R Printing Ltd. http://www.ar-print.com	A.R printing is one of the leading printers in Israel specializing in medium size production and integration of offset and digital printing.
Agency Sniper Marketing http://www.sniper-m.com	Sniper Marketing is a direct interactive agency leading the Israeli market in personalized cross-media campaigns and 1:1 marketing programs.
Hardware	Xerox DocuColor 8000
Software	XMPie, PPML
Target Audience	Print service providers in Israel
Distribution	1050
Date	November 2009 – January 2010
No. of Pages	5