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Results 1 - 10 of 70
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Anritsu is a leader in electronic instruments used by the wireless industry. An extremely competitive environment made it difficult for Anritsu to penetrate four of the top cell phone companies. Anritsu needed a lead generation campaign that would help increase sales of their product. A direct marketing campaign incorporating dimenional mail, Personalized URLs, email and telemarketing. The campaign achieved a response rate of 7%
Published 2010
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Caterpillar, the world's largest maker of construction and mining equipment, needed a lead generation solution that would drive sales of its equipment. A campaign incorporating direct marketing postcards with variable imagery, text and Personalized URLs was deployed. The campaign consistently pulled direct mail response rates in excess of 4%.
Published 2010
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Ford's Extended Service Plan division needed a direct marketing solution that would communicate the value of their product and ultimately sell more contracts. Working with its partners, a test was run comparing direct mail with basic personalization versus direct mail that was fully variable with customer-relevant content and graphics. The fully variable data piece outperformed basic personalization with a direct mail response rate improvement of 5.7%.
Published 2010
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International Paper wanted to educate commercial printers on the benefits of variable data and on the superior performance of their product line of digital printing papers. They also wanted to raise customer confidence in International Paper as a valued business partner who can help service provider companies grow. To achieve this a marketing portal with free sales tools for printers was developed. The initial launch campaign announcing the portal directed recipients to a Personalized URL and achieved a direct mail response rate of over 7%.
Published 2010
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Lexus, a division of Toyota Motor Corporation, wanted to create market awareness of the new Lexus 2010 RX sport utility vehicle and its customizable features. As part of its advertising strategy a six-issue custom magazine was developed, in cooperation with Time, Inc. and The Ace Group. The custom magazine publishing application attracted 31,000 digital print edition subscribers and 200,000 digital edition subscribers.
Published 2010
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NewPage wanted to drive people to its booth at the 2008 HOW Design Conference and demonstrate the quality of their paper with a real digital print campaign. A personalized direct marketing campaign was developed that encouraged people to visit their Personalized URL to claim a free gift for pick-up at the conference booth. NewPage achieved a direct mail response rate of 35%.
Published 2010
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Océ introduced two new digital print products at the Grafische Vakbeurs Gorinchem graphics tradeshow in February 2009, the CS665 and the VarioPrint 4120. Océ's Production Printing business group wanted to attract prospects to the tradeshow to see the new products. They organized a multi-channel and multi-touch direct marketing campaign to draw a selected group of 450 prospects to their tradeshow booth. The campaign achieved a direct marketing response rate of 25%.
Published 2010
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Xerox was opening a new Connection Center in São Paulo, Brazil and wanted to invite key people from five different target audiences to the Grand Opening activities. A multi-touch, cross-media campaign was developed that incorporated email, direct mail, Personalized URLs, image personalization and Short Message Service (SMS). Xerox successfully developed an audience for its Grand Opening events with direct marketing response rates ranging from 20% to 61%.
Published 2010
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General Motors of Canada Limited (GMCL) wanted an enterprise-wide customer communication tool that would allow its retail network to design and order customized sales and marketing collateral online. GM Dealer Direct is a Web to print solution that enables a Dealer to create targeted direct mail campaigns using design templates. Almost all GM Dealers in Canada now use the Web to print system, It has saved the Dealers and the corporation money and time and has improved dealership direct marketing efforts.
Published 2009
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NewPage Corporation launched a promotional campaign in the fall of 2007 for its Sterling Ultra Digital line of papers designed for use in digital printing presses. Using a three-touch personalized marketing campaign including direct mail, email and Personalized URLs as the response mechanism, the company was able to reach hundreds of high-level printing company executives, and raise brand and product awareness. The campaign was an effective lead generation tool for NewPage.
Published 2009
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