Manufacturing

Anritsu is a leader in electronic instruments used by the wireless industry. An extremely competitive environment made it difficult for Anritsu to penetrate four of the top cell phone companies. Anritsu needed a lead generation campaign that would help increase sales of their product. A direct marketing campaign incorporating dimenional mail, Personalized URLs, email and telemarketing. The campaign achieved a response rate of 7%
Published 2010

Lexus, a division of Toyota Motor Corporation, wanted to create market awareness of the new Lexus 2010 RX sport utility vehicle and its customizable features. As part of its advertising strategy a six-issue custom magazine was developed, in cooperation with Time, Inc. and The Ace Group. The custom magazine publishing application attracted 31,000 digital print edition subscribers and 200,000 digital edition subscribers.
Published 2010

NewPage wanted to drive people to its booth at the 2008 HOW Design Conference and demonstrate the quality of their paper with a real digital print campaign. A personalized direct marketing campaign was developed that encouraged people to visit their Personalized URL to claim a free gift for pick-up at the conference booth. NewPage achieved a direct mail response rate of 35%.
Published 2010

General Motors of Canada Limited (GMCL) wanted an enterprise-wide customer communication tool that would allow its retail network to design and order customized sales and marketing collateral online. GM Dealer Direct is a Web to print solution that enables a Dealer to create targeted direct mail campaigns using design templates. Almost all GM Dealers in Canada now use the Web to print system, It has saved the Dealers and the corporation money and time and has improved dealership direct marketing efforts.
Published 2009

NewPage Corporation launched a promotional campaign in the fall of 2007 for its Sterling Ultra Digital line of papers designed for use in digital printing presses. Using a three-touch personalized marketing campaign including direct mail, email and Personalized URLs as the response mechanism, the company was able to reach hundreds of high-level printing company executives, and raise brand and product awareness. The campaign was an effective lead generation tool for NewPage.
Published 2009

As part of its “Get2Gether with a Volvo” national campaign, Volvo Cars NA developed a direct marketing lead generation campaign for 64 Volvo retailers in four markets in the Northeast U.S. The goal was to entice owners of Volvos or certain competitive car models to visit their local Volvo retailers to take advantage of special lease prices and incentives. Volvo hired The Ready Group to develop creative materials that included collages of photos of people enjoying activities from the 1960s to the present – using different photos for the different markets, and inserting various Volvo models subtly into the photos. Recipients of the direct mail pieces were encouraged to visit Personalized URLs for more information. The campaign, which started with a mailing of 486,000 pieces, resulted in sales of 1,019 vehicles.
Published 2009

The Production Printing Business Group of Ricoh Americas Corporation developed a customer retention program using quarterly company newsletters on digital printing as the cornerstone of the program. The newsletter is segmented for the commercial print, data center and in-plant markets and uses Personalized URLs to track which articles are being read. This solution gives Ricoh insight into the business needs of its customers and enables sales staff to tailor their approach for each prospect.
Published 2009

For years ThermaTru had used multi-page, full-color marketing brochures for its products. A lot of manual processing and time were involved in creating and printing brochures. It could take as long as six months to produce a single brochure. The company wanted to continue to produce high-quality marketing collateral, but wanted to trim costs and time from the existing brochure printing process. Working with digital printing services provider Metzgers, a web to print design and order system was developed that allows builders and distributors to create and print brochures online. Printing brochures now takes less than a month.
Published 2009

HP Technology Solutions Group used rich variable data, graphics and text to invite IT professionals in various cities to a regional roadshow event sponsored by HP. HP employed a return-mail strategy to reduce the rate of undeliverable mail.
Published 2008

Align Technology, Inc., is a medical device company engaged in the design, manufacture and marketing of Invisalign^®, a leading invisible orthodontic product. Align wanted to create a Web-to-print system that would improve and standardize the process of creating and printing marketing materials for the company’s signature product. The system has helped the company meet these objectives and has reduced production costs by $380,000 and production time from 45 days to 15.
Published 2008