Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-to-print marketing portal to replace an existing site which was under-utilized by dealers. The new portal, FusoGPS serves as a one-stop shop for dealer marketing support. Dealers can customize and order printed collateral, create and send direct mail campaigns, and manage current and prospective sales leads. 85% of dealerships are using the site and thousands of marketing products are ordered monthly. Published 2013

Aesculap USA, a leading manufacturer of medical products, needed an efficient way to provide marketing collateral to its employees, distributors and customers. An online collateral management and fulfillment solution was developed that allows users to log in, make selections from over 1,000 pieces of literature and place an order. The solution has allowed Aesculap to reduce fulfillment time for literature from weeks to days and maintain tighter control of inventory. Published 2012

To kick off their annual sales initiative BURNDY needed a way to capture the attention of sales representatives and get them excited about the coming year. A dimensional mailer was developed that tied in with BURNDY’s baseball-themed sales campaign. The BURNDY personalized packaging introduced each salesperson to the goals for the year ahead and provided a hint of what was planned without giving away upcoming promotions. The launch was considered a success, with high praise and positive feedback from the sales force. Published 2012.

The Volvo Group, a leading provider of commercial transport solutions, needed to improve their workflow for fulfilling marketing collateral requests from dealers and employees. A collateral management and fulfillment solution was developed that gave users the ability to order literature online and provided The Volvo Group with detailed inventory tracking. This program helped the Volvo Group reduce storage space by 28.4% by moving a portion of their collateral to print-on-demand, thus eliminating traditional storage costs. Published 2012

Zodiac Pool Systems required a cost-effective and easy-to-implement marketing platform that could improve efficiency, track results and increase return-on-investment on their existing marketing mix without adding complexity. The new cross-media solution enabled the efficient deployment of campaigns via direct mail, paid search, banner advertisements and more. Zodiac used generic URLs such in conjunction with pay-per-click advertising campaigns to ensure that the most current offer and information was available to each prospect. Zodiac also used variable data direct mail pieces that featured a Personalized URL with a strong online call to action. As a result of this coordinated, multi-channel effort Zodiac saw more than a 200% improvement in rebate downloads without an increase in marketing budget.

Hewlett Packard's product and channel managers need support for conducting integrated lead generation campaigns. A marketing resource center solution was developed by JFM Concepts that supports eight different product lines and enables Value Added Resellers to deploy complex variable data campaigns. Cold sales lists have produced consistent direct mail response rates in the 4% to 6% range while highly segmented offers to warm leads have generated response rates of 30% or higher. Published 2011

As a leading manufacturer of marine engines, Mercury Marine relies on a network of over 4,500 independent dealers to promote its product line. Mercury needed to support dealers with professional marketing collateral and control their brand image. A web-to-print solution was developed that enables dealers to select and customize templates for a variety of marketing needs including print ads, direct mail postcards, sale sheets, billboards, banners and radio ads. Published 2011

NewPage needed a lead generation direct marketing campaign that would encourage printers to sample NewPage papers and develop brand awareness. A multi-touch, cross-media campaign with a "green" theme was deployed. The campaign incorporated personalized postcards, die-cut mailers, email, custom posters and Personalized URL response mechanisms. The campaign achieved a direct marketing response rate of 4.7% and captured valuable information from print service providers. Published 2011

WIX Filters amassed a database of approximately 120,000 contacts and needed to augment the data it had on each person to determine light-duty versus heavy-duty customers. The goal was to use this data to develop email marketing campaigns geared to these two audiences. Personalized postcards and emails were sent encouraging recipients to visit a Personalized URL and share information on their product preferences and usage. The direct marketing campaign achieved outstanding response rates with 20.4% of direct mail recipients and 30.9% of email recipients responding. Published 2011

Xerox Israel, a leader in the local commercial digital printing market, wanted to attract customers and prospects to seminars promoting the digital print market. A direct mail lead generation campaign was used with messages, creative and offers that varied for customer and prospect segments. 31% of recipients visited their Personalized URL and 27% registered for a seminar. Published 2011