Insurance & Healthcare

Mercy Health Partners is a healthcare system serving southern Ohio and encompassing more than 30 locations across the greater Cincinnati area. Their direct marketing campaign targeted new residents of the area with personalized welcome kits and the offer of a free first aid kit to people who responded via a Personalized URL or a business response envelope (BRE). They achieved a direct mail response rate of 6% and generated new revenue in admissions.
Published 2010

Henry Schein Practice Solutions (HSPS), the leading provider of practice management software for dental practices, partnered with Alexander’s Print Advantage to offer dental practices an automated appointment reminder service. Personalized postcards are sent to patients who are due for dental services. The use of postcard templates and a high level of automation in this digital printing solution reduces the amount of time dental office staff must spend on reminders and reduces missed appointments.
Published 2009

American Fidelity uses Web-to-print software to avoid obsolescence, improve delivery times, and gain new revenue for its in-house printing operation. Print volumes have increased dramatically, and only one new employee has been added.
Published 2008

Cinergy Health Plans creates benefit booklets for members using full-color variable data printing and fulfillment services. It’s a complex application because each booklet varies from 8 to 40 pages and contains as many as 250 variables, depending on the plan and options the customer has selected. Additionally, each plan booklet contains up to three personalized membership cards affixed within the front cover, further enhancing the program’s impact. These kits contain personalized information about the health plan each customer has selected and also serves as a showcase for the customer-centric approach that Cinergy promotes in its marketing.
Published 2008

Pearl Insurance wanted to revamp the way its marketing department created and produced the marketing collateral for the company. The company wanted to save money and production time and effort. An easy-to-use, Web-to-print solution now helps the company personalize marketing materials in less time and with less effort.
Published 2008

The Group Health Cooperative, the largest HMO in Madison and Dane County, WI, reduced labor and printing costs and increased accuracy by automating the delivery of health plan information packets, including ID cards, to members through a Web-to-print solution.
Published 2007

The Co-operators, a Canadian insurance company, has revamped its client newsletter so each issue can be completely customized. The new approach has resulted in greater customer satisfaction and a better relationship between agents and their customers.
Published 2007

Access America, a division of World Access Service Corporation, sells travel insurance and wanted to revamp its sales literature for the agencies that sell its insurance. It also wanted to make it easier for agencies to order the brochures and cut down on fulfillment errors. A Web-to-print solution that enables agencies to personalize brochures is now being used by more than 6,000 agencies, and fulfillment errors have almost been eliminated.
Published 2006

Aflac, an insurance company, wanted a more efficient and effective way to follow up on calls from prospects. A personalized postcard is mailed following an initial contact, giving the recipient a reminder of the call and information on who their service representative is.
Published 2006

AXA Equitable wanted to create a more effective, streamlined approach to creating 401(k) enrollment kits. The solution was a comprehensive content management and digital printing system that allows the company to keep its collateral up-to-date, professional looking, and customized to the client. Production costs dropped by $250,000, and the time to create documents decreased by 60%.
Published 2006