Caslon

Specialty Dentist Grows Referrals Through Personalized Campaign^Popular

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Imagine Your Smile/Natural Dentistry by Design is a specialty dentistry practice whose business is derived from referrals. This successful direct marketing campaign informed and motivated area general dentists about Dr. Wilhelm's practice and provided them the tools and support to easily and confidently send referrals to his practice. Personalized postcards including Personalized URLs drove a direct mail response rate of over 4% which ultimately led to many referrals. Published 2012

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Client Dr. Mark Wilhelm http://www.imagineyoursmile.com	Dr. Mark W. Wilhelm's cosmetic dentistry practice, located in Woodbury, Minnesota, is dedicated to creating healthy, beautiful and confident smiles that enhance your looks and your life. With over 20 years of experience and the completion of many advanced training courses, Dr. Wilhelm offers his patients the latest technology and the gentlest dental care available.
Service Provider Modern Mail http://www.ModernMail.com	Modern Mail delivers full-service, multi-channel execution of direct marketing campaigns built upon a long history of innovation and leadership in the data services, personalization, mailing and fulfillment industries. Today Modern Mail brings experts from every discipline together to deliver full service, multi-channel execution with a unique proposition that encompasses strategy, ideation and production. The result is embodied in their promise that "you can't get more direct."
Agency RAMP http://www.RAMPresults.com	RAMP is a full-service advertising agency that works exclusively with dentists. Founded in 2000 by a practicing dentist, RAMP meets the specialized marketing needs of the industry. Employing proven systems and the original RAMP philosophy, their advertising, including national radio and television commercials, generated over $60 million in dental production for their clients last year.
Hardware	Canon 7000 ImageRunner
Software	MindFireInc
Target Audience	General dentists in the St. Paul / Minneapolis area.
Distribution	470 postcards mailed in two waves
Date	April 2011 – September 2011
No. of Pages	6
Service provider details	Modern Mail