The Co-operators, a Canadian insurance company, has revamped its client newsletter so each issue can be completely customized. The new approach has resulted in greater customer satisfaction and a better relationship between agents and their customers.
Published 2007

Access America, a division of World Access Service Corporation, sells travel insurance and wanted to revamp its sales literature for the agencies that sell its insurance. It also wanted to make it easier for agencies to order the brochures and cut down on fulfillment errors. A Web-to-print solution that enables agencies to personalize brochures is now being used by more than 6,000 agencies, and fulfillment errors have almost been eliminated.
Published 2006

Aflac, an insurance company, wanted a more efficient and effective way to follow up on calls from prospects. A personalized postcard is mailed following an initial contact, giving the recipient a reminder of the call and information on who their service representative is.
Published 2006

AXA Equitable wanted to create a more effective, streamlined approach to creating 401(k) enrollment kits. The solution was a comprehensive content management and digital printing system that allows the company to keep its collateral up-to-date, professional looking, and customized to the client. Production costs dropped by $250,000, and the time to create documents decreased by 60%.
Published 2006

Resolution Health Inc. (RHI) provides technology that delivers medically approved guidelines and best practices to health plan members. It developed a program to create customized reports that summarize health services the member has received. The reports also include information people can use to become more active in improving their own health. The result was an award-winning program that informed the consumer and saved money for the insurers.
Published 2006

Travelers Personal Lines, an auto and home insurance company, wanted to address policyholder churn, so they created their - One-to-One - program, a personalized direct mail campaign to stay in touch with customers on behalf of the independent agents. The system allows agents to select and send their own materials - several million pieces of mail - with improved retention rates between four and five percent on average.
Published 2006

Health Care Services Corporation needed a way to keep up with a double-digit increase in print volume (with more on the way). It also wanted to reduce the number of errors made during the mailing process. Although small, when health care information is involved, any errors can be costly. By developing a completely digital printing system, the company was able to meet its objectives and save money.
Published 2005

Group health insurance carrier HealthNow personalized its member guide booklets so they contain only information relevant to the individual plan member, reducing production costs by 50% to 60% and increasing customer satisfaction.
Published 2005

Grange Insurance, a life insurance provider, implemented a document integrity solution to reduce errors in client mailings and verify that documents had been mailed. In addition, they automated the process of regenerating documents damaged in the printing or inserting process. This allowed Mail Services to improve productivity by 30%. Published 2004

Hearthstone Assisted Living, Inc., an owner and operator of assisted living communities, created a direct mail campaign using variable data printing to promote company-coordinated events in multiple locations. The invitation and follow-up postcards targeted six locations, each with a different time, date, location, and speaker variable. The benefits were significant time savings and no need to manage multiple versions. Published 2004