Insurance & Healthcare
The digital printing case studies for Insurance & Healthcare showcase how automation and improved workflows reduce costs and save time and labor. Variable data printing (VDP) and web to print solutions enable the creation of personalized marketing collateral including health services reports, enrollment books, proposals, newsletters, etc. for customers. These personalized materials improve customer retention and loyalty.
Download the Insurance & Healthcare Vertical Solution Map, a summary view of market challenges and solutions powered by digital print for PODi members.
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Manulife Financial mails an enrollment kit to prospects who have visited their website or contacted them by telephone in response to a marketing or advertising campaign. Manulife Financial needed a new solution that would decrease costs by eliminating pre-printed inventory and reducing labor associated with fulfillment. They also wanted to make enrollment kits more relevant to the individual recipients. An on-demand fulfillment solution was developed where enrollment kit components are digitally assembled. The output is a high-quality saddle-stitched document that contains custom information for the recipient. The new process virtually eliminates manual labor and the opportunity for quality errors. Manulife has also realized a cost reduction of $21,000. Published 2013
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Swiss Re exhibits annually at the RIMS conference & exhibition which targets risk management professionals. For the RIMS 2012 conference Swiss Re wanted a cross-media marketing program that would help them reach prospective customers. To engage prospective customers, and particularly RIMS 2012 attendees, advertisements were placed in numerous venues including conference shuttle bus headrest wraps, booth signs, online banner ads associated with the conference, and print ads in the conference book and in trade publications. Each of the channels directed individuals to a landing page via a QR Code where they were asked to complete a short survey. From the data collected Swiss Re was able to identify 45 qualified leads. Published 2013
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Imagine Your Smile/Natural Dentistry by Design is a specialty dentistry practice whose business is derived from referrals. This successful direct marketing campaign informed and motivated area general dentists about Dr. Wilhelm's practice and provided them the tools and support to easily and confidently send referrals to his practice. Personalized postcards including Personalized URLs drove a direct mail response rate of over 4% which ultimately led to many referrals. Published 2012 |
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Renaissance Insurance is an independent insurance brokerage with offices in Denver and Windsor, Colorado. The agency had used static postcards as part of previous lead generation campaigns, but there was no way to track results and understand the effectiveness of these campaigns. To improve its results Renaissance Insurance used a creative dimensional mail program. The campaign achieved a direct mail response rate of 35% and drove over $100,000 in new business. Published 2011 |
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Mercy Health Partners is a healthcare system serving southern Ohio and encompassing more than 30 locations across the greater Cincinnati area. Their direct marketing campaign targeted new residents of the area with personalized welcome kits and the offer of a free first aid kit to people who responded via a Personalized URL or a business response envelope (BRE). They achieved a direct mail response rate of 6% and generated new revenue in admissions. Published 2010 |
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Henry Schein Practice Solutions (HSPS), the leading provider of practice management software for dental practices, partnered with Alexander’s Print Advantage to offer dental practices an automated appointment reminder service. Personalized postcards are sent to patients who are due for dental services. The use of postcard templates and a high level of automation in this digital printing solution reduces the amount of time dental office staff must spend on reminders and reduces missed appointments. Published 2009
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American Fidelity uses Web-to-print software to avoid obsolescence, improve delivery times, and gain new revenue for its in-house printing operation. Print volumes have increased dramatically, and only one new employee has been added.
Published 2008 |
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Cinergy Health Plans creates benefit booklets for members using full-color variable data printing and fulfillment services. It’s a complex application because each booklet varies from 8 to 40 pages and contains as many as 250 variables, depending on the plan and options the customer has selected. Additionally, each plan booklet contains up to three personalized membership cards affixed within the front cover, further enhancing the program’s impact. These kits contain personalized information about the health plan each customer has selected and also serves as a showcase for the customer-centric approach that Cinergy promotes in its marketing.
Published 2008 |
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Pearl Insurance wanted to revamp the way its marketing department created and produced the marketing collateral for the company. The company wanted to save money and production time and effort. An easy-to-use, Web-to-print solution now helps the company personalize marketing materials in less time and with less effort.
Published 2008 |
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The Group Health Cooperative, the largest HMO in Madison and Dane County, WI, reduced labor and printing costs and increased accuracy by automating the delivery of health plan information packets, including ID cards, to members through a Web-to-print solution.
Published 2007 |
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