Caslon

ING Australia Proves the Marketing Value of Essential Mail

Non Member Price:	N/A
Member Price:	Free

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client ING Direct http://www.ing.com.au	ING Australia Limited http://www.ing.com.au ING Australia is a joint venture between the global ING Group, which owns 51%, and one of Australia's major banks, ANZ, which owns 49%. ING Australia has more than A$45 billion in assets under management.
Service Provider HPA (A Salmat Company) http://www.salmat.com.au	HPA specialises in outsourced business processes including essential mail, direct mail, response management and results processing. HPA is owned by Salmat.
Agency Vectis http://www.vectis.com.au Digital Alchemy http://www.digitalalchemy.com.au	Vectis is a direct marketing consultancy specializing in communications strategy, data planning and project management. They are located in Sydney. Digital Alchemy is a database marketing service provider specialising in managing databases and extracting data value for direct marketing purposes.
Hardware	Kodak Versamark VX 5000
Target Audience	ING superannuation fund members throughout Australia In excess of 100,000
Distribution	100,000+
Date	March 2007
No. of Pages	6