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Results 1 - 10 of 47
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Resource One Credit Union Engages Young Adults
Resource One Credit Union needed an effective way to market their Generation Y product line, MyLifeMyMoney, to their existing member base between the ages of 18-30. A creative direct mail campaign incorporating Personalized URLs as a response vehicle was developed by marketing services provider, Marketing Symphony. With its casual look and messaging this campaign attracted the attention of young adults and the number of MyLifeMyMoney account holders increased 273%.
Published 2010
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Wallingford Municipal Federal Credit Union Drives Business in Tough Times
Wallingford Municipal Federal Credit Union (WMFCU) wanted to offer its members a stimulus package that would encourage increased loan activity. Working with ARGA Marketing, a digital print direct mail campaign was developed that would inform credit union members about special loan rates. The direct marketing postcards drove over $1 million in loan activity. The postcards also achieved an ROI of over 2,700% for the first year of interest income.
Published 2010
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Personalized Transactional Advertising Printed at Oniya Shapira for Israel Credit Card Customers
Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009
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Broadridge Financial Solutions Uses Personalized Printing to Boost Retirement Plan Enrollment
A recent spin-off from business process services provider ADP, Broadridge Financial Solutions wanted to inform its employees of changes to their re-tirement plans and increase participation and deferrals in the plan. A multi-touch awareness campaign, including a personalized statement for each participant, helped boost participation rates 6.5% and increase assets under management by more than $2 million annually.
Published 2008
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Prudential Retirement Increases Plan Participation with Personalized Information Kits and Reports
Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008
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Ameriprise Financial Statement Redesign Generates Accolades
Ameriprise Financial's statement redesign enabled the company to reduce the amount of paper used and made it easier for clients to understand their financial position. Variable data text blocks also allowed for cross-sell and up-sell opportunities.
Published 2007
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Heritage Education Funds Increases Giving With Targeted Direct Mail Solicitations
Each year Heritage Education Funds Inc., one of Canada's premier providers of Registered Education Savings Plans (RESPs), conducts a direct mail campaign reminding RESP plan holders that as the end of the year approaches, they should consider making a contribution to their plan. Response rates to a static mailer were flat, but a personalized mailer prompted clients to increase their monthly payments by $40 on average and had a much higher response rate than the static mailer.
Published 2007
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Tamarack Funds Boost IRA Contributions Using Personalized Direct Mail
Tamarack Funds wanted to find a way to encourage its current IRA clients, particularly those 55 and older, to invest more in their accounts. The company was able to boost investor deposits by an average of 22% by sending each person a short report that indicated how much they could have in their accounts by age 65. A graphic representation of how much difference a few thousand a year could make over time helped generate a six-figure net profit for the company.
Published 2007
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Results 1 - 10 of 47 |
