Financial Services

Resource One Credit Union needed an effective way to market their Generation Y product line, MyLifeMyMoney, to their existing member base between the ages of 18-30. A creative direct mail campaign incorporating Personalized URLs as a response vehicle was developed by marketing services provider, Marketing Symphony. With its casual look and messaging this campaign attracted the attention of young adults and the number of MyLifeMyMoney account holders increased 273%.
Published 2010

Wallingford Municipal Federal Credit Union (WMFCU) wanted to offer its members a stimulus package that would encourage increased loan activity. Working with ARGA Marketing, a digital print direct mail campaign was developed that would inform credit union members about special loan rates. The direct marketing postcards drove over $1 million in loan activity. The postcards also achieved an ROI of over 2,700% for the first year of interest income.
Published 2010

Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
Published 2009

A recent spin-off from business process services provider ADP, Broadridge Financial Solutions wanted to inform its employees of changes to their re-tirement plans and increase participation and deferrals in the plan. A multi-touch awareness campaign, including a personalized statement for each participant, helped boost participation rates 6.5% and increase assets under management by more than $2 million annually.
Published 2008

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, wanted to increase contributions received and rollovers while communicating legislated superannuation changes to members. In a carefully structured side by side test of targeted communication using digital colour compared to the usual black and white presentation, the company showed that the results through the customised variable colour significantly outweighed the incremental cost
Published 2008 by PODi Australia/NZ

The composition of the premium statements was a major challenge as the Funds have between 5 and 15 benefit classes each with its own design. In addition, each member has about 250 items of core data that is either displayed on the statement or used to drive the business logic. This information is used to dynamically build each page as there are almost an infinite number of permutations. The production workflow starts with statement design and testing; then follows data preparation and sorting (to minimize postal costs); before the data is composed. Statements are printed on a HP Indigo press before offline collation on a Horizon collator that has been modified with a barcode verification system. This system ensures that the correct pages are assembled. Individual PDF statements are also created, ready to be loaded on the Fund member services web site.
Published 2008 by PODi Australia/NZ

Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008

What began as an effort to increase the number of new car loans at Wallingford Municipal Federal Credit Union (WMFCU) has turned into a new marketing strategy that uses targeted personalized messaging (delivered by a squawking seagull) to successfully deliver results across multiple lines of business.
Published 2008

Alerus Financial, a North Dakota banking institution, wanted to encourage new loan applications. In a unique side-by-side test of variable data and static direct mail, the company saw a 3.67% response rate to the variable data segment versus a response rate of less than 1% from the static portion.
Published 2007

Ameriprise Financial's statement redesign enabled the company to reduce the amount of paper used and made it easier for clients to understand their financial position. Variable data text blocks also allowed for cross-sell and up-sell opportunities.
Published 2007