Caslon

DoubleTree by Hilton Supports Properties with Marketing Resource Center

Non Member Price:	N/A
Member Price:	Free

DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which hotel properties procured marketing collateral and promotional items. They also wanted to consolidate vendors and maintain corporate brand control. DoubleTree hired the strategic partnership of Tray and MSP to build a comprehensive, single-source, web-to-print toolkit for their international brand. With programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution for DoubleTree in less than four months. With the new online marketing portal users from the hotel properties can order over 250 different items including door hangers, menus, key cards, conservation cards, stationery, TV channel guides and vehicle signage. Published 2012

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Client DoubleTree by Hilton http://www.doubletree.hilton.com	DoubleTree by Hilton is a rapidly-growing international collection of upscale hotels that span a variety of metropolitan areas and vacation destinations across more than 200 cities, 15 countries and five continents.
Service Provider MSP http://www.msp-pgh.com	MSP is a single-source direct marketing partner offering comprehensive digital and web printing capabilities, as well as industry-leading web-to-print toolkit solutions for channel and franchise businesses. MSP is a third-generation, family-owned business with an impeccable reputation who mails more than 400 MM pieces annually from a 150,000 sq. ft. facility staffed by over 450 professionals in Pittsburgh, PA.
Agency eIntegrity http://www.eintegrity-usa.com	eIntegrity offers extensive web development and implementation services and has delivered scores of successful web-to-print toolkit projects over the last decade in the finance, technology, manufacturing, hospitality, printing and software industries. E-Integrity's professional staff is the best in the industry and includes an expert team of developers, designers, programmers and technology analysts with hundreds of successful projects under their belts.
Partners Tray http://www.traypml.com	Tray helps national brands and non-profit organizations promote themselves via printed materials, custom promotional products, direct mail and online promotions. Tray's client list boasts nationally recognized organizations and consumer product companies, as well as national non-profit organizations and universities. Founded in 1970 by Hal Tray, the company was built on Mr. Tray's vision and focus on providing impeccable service and quality products at a competitive price. Today, Tray serves over 500 clients throughout the U.S.
Hardware	Custom on-demand print materials are printed by MSP on an HP Indigo 5500 or 7500 press
Software	Pageflex Storefront, WordPress
Target Audience	Personnel at DoubleTree properties
Distribution	Over 24,000 items have been ordered in first nine months
Award	2012 PODi Best Practices Award in the Marketing Resource Center category
Date	Launched February 2011, on-going
No. of Pages	8
Service provider details	MSP eIntegrity