Caslon

Clarion Hotel eMenu and Print Management Portal

Non Member Price:	N/A
Member Price:	Free

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings. Published 2012

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Client Choice Hotels www.choicehotels.com	Choice Hotels International is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,000 hotels, representing more than 490,000 rooms, in the United States and more than 35 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally.
Service Provider The Standard Group www.standardgroup.com	The Standard Group is an integrated communications company that combines industry expertise with best-of-class technology to deliver creative content via new and traditional media. The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries as a result of combining five previously-independent companies. The Standard Group is passionately committed to providing their partners with the latest in personalized marketing and digital media communications solutions, as well as complete mailing and fulfillment services. Their experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small non-profit organizations to large Fortune 500 companies.
Hardware	HP Indigo 5500
Software	Pageflex, Third Party Flash eMenu, Job ticketing: Print Stream, PPML
Target Audience	Catering services director, special events coordinator, or manager at Clarion hotel franchises
Distribution	Menus are available for printing in lots of 25, 50, 100 and 250
Date	Launched June 2011
No. of Pages	4
Service provider details	The Standard Group