Residents near the Gwinnett Braves' Coolray Field were frustrated by traffic congestion, particularly on Sunday game days when there was extra traffic from a nearby church. A direct marketing campaign was developed to establish a relationship with the residents and create goodwill within the community. Personalized postcards were sent to households within a 1.6 mile radius surrounding the stadium. Recipients were encouraged to visit a Personalized URL to receive four complimentary tickets to an upcoming evening game. The campaign achieved a 12.6% direct mail response rate and the Gwinnett Braves started a local marketing database that could be used for future promotions. Published 2013

Wind Creek Casino, located in Alabama, has a loyalty program "Players Club" which offers members special offers, access and privileges. To generate business and foster stronger customer relationships, Wind Creek developed a direct marketing campaign that would increase casino traffic on specific dates and collect customer information. A personalized postcard was sent to club members directing them to a Personalized URL for a special gaming offer. The postcards were versioned based on the age and gender of the recipient. The campaign achieved a 30.8% response rate and 14.8% of free game play coupons were redeemed. Published 2013

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings. Published 2012

DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which hotel properties procured marketing collateral and promotional items. They also wanted to consolidate vendors and maintain corporate brand control. DoubleTree hired the strategic partnership of Tray and MSP to build a comprehensive, single-source, web-to-print toolkit for their international brand. With programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution for DoubleTree in less than four months. With the new online marketing portal users from the hotel properties can order over 250 different items including door hangers, menus, key cards, conservation cards, stationery, TV channel guides and vehicle signage. Published 2012

JDB Fine Hotels & Resorts is a comprehensive hotel and resort marketing organization representing the finest and most unique properties in the upscale travel market. Travel agents work through JDB to book vacation plans for their clients. A personalized memory book program was developed to strengthen the relationship between JDB and travel agents, and to increase referral business from consumers. The digital print books are customized for each client with details of the trip, exquisite photos and contact information for the travel agent. Published 2011

The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the "Savor the City" traffic generation campaign to increase awareness of participating restaurants. Patrons of participating restaurants were given digitally printed cards encouraging them to visit the campaign microsite via a unique URL or via a QR code. Participating restaurants learned valuable information about their patrons from the online survey results. Published 2011

Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. To accomplish this they used direct mail postcards which directed recipients to a Personalized URL. Once at the campaign site visitors were asked to participate in an online survey that would assess their golf game. After completing the survey a personalized brochure was mailed to respondents with customized information regarding the weaker elements of their golf techniques. The campaign achieved a direct mail response rate of 9.9%. Published 2011

Club ABC Tours wanted to create a campaign that would incent travel among current members and prospects. They paired with a full service direct marketing company to develop a multi-channel campaign incorporating direct mail, personalized landing pages, email and telemarketing. The direct mail piece used variable data and imagery to gain the attention of recipients. With this direct marketing solution Club ABC was able to increase revenue from bookings and memberships.  Published 2010

Kennywood Park, an amusement park just outside of Pittsburgh, PA., had never tracked direct mail response rates and wanted to test Personalized URLs as a means of tracking results. Working with Heeter Direct, a postcard marketing campaign was developed that had a 17% response rate and a 89% conversion rate. The postcards were a significant factor in the increased ticket sales on Kennywood's Web site. Published 2009

Nemacolin Woodlands Resort (NWLR), an upscale resort located in Southwestern Pennsylvania, needed a direct marketing lead generation campaign to qualify leads for its Corporate Sales Representatives. Working with Heeter Direct, a postcard marketing campaign incorporating Personalized URLs was developed. With digital printing NWLR was able to target corporate event planners and ultimately sign six corporate event contracts. Published 2009