Salem College Uses Cross-Media to Encourage Prospects to Visit
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$25
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Salem College's admissions department needed a way to increase interest in the college and future enrollment. Working with direct mail specialist Keiger Direct, they developed a solution that would get prospective students to learn about Salem College and provide information about themselves for future college marketing efforts. The campaign used multiple media types including postcards, brochures, Personalized URLs, YouTube video, and email. Published 2010
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Salem is an intimate learning community of 1,100 women from all over the world and is one of the nation's most distinguished private liberal arts colleges. As the oldest educational institution for women in the United States, Salem boasts a proud history of fostering independence in women.
Keiger Direct is the integrated marketing solutions division of Keiger Printing Company. Located in Winston-Salem, North Carolina, Keiger Direct creates and manages personalized marketing programs utilizing today's latest digital technology by communicating with the customer on a relevant level.
