Mount St. Mary and Catholic High School Personalize Alumni Communications

Non Member Price: N/A
Member Price: Free
   
The Mount St. Mary/Catholic High School class of 1981 was looking for ways to promote and maximize attendance at events surrounding their upcoming 30 year reunion. A multi channel marketing approach was developed that included direct mail with Personalized URLs, email, Facebook social media and good ole' peer pressure via word of mouth. The campaign received a 38% response rate and attendance figures exceeded goals. Published 2012
 

Pricing
Free to PODi Members
Not a PODi Member? Join today and get this tool and many others free.
Client
MSM-CHS Class of 1981 Reunion Committee
This was a volunteer committee of approximately 15 graduates from both schools who reside in the Little Rock Area. They began meeting in September of 2010 to begin planning the events that were scheduled for October 14-15, 2011.
Service Provider
CustomXM
http://www.customxm.com
CustomXM, founded in 1966, is a full service provider of integrated marketing campaigns that include print, internet, email and other methods of marketing communications. CustomXM helps clients market smarter by offering: target marketing, print on demand, web to print, and personalized cross-media tools.
Hardware Kodak NexPress
Software PrintShop Mail, MindFireInc for Personalized URLs, PPML
Target Audience Members of the 1981 graduating classes of Mt. St. Mary & Catholic High School in Little Rock, Arkansas
Distribution 300
Date September - October 2011
No. of Pages 5
Service provider details
YOU ARE HERE:

Contact Caslon

Caslon & Co., Inc.

1240 Jefferson Road
Rochester, NY 14623
+1 (585) 239-6063

Join PODi

PODi members get FREE access to Caslon case studies, sales & marketing tools, white papers, reports, webinars.

Plus get discounts on Caslon ENGAGE & web services.

Find out more

Connect With PODi

Follow PODi:

LinkedIn


RSS Feed

PODi Newsletter

Get ideas, tools and info!
Sign up for our FREE
monthly newsletter