Caslon

Mount St. Mary and Catholic High School Personalize Alumni Communications

Non Member Price:	N/A
Member Price:	Free

The Mount St. Mary/Catholic High School class of 1981 was looking for ways to promote and maximize attendance at events surrounding their upcoming 30 year reunion. A multi channel marketing approach was developed that included direct mail with Personalized URLs, email, Facebook social media and good ole' peer pressure via word of mouth. The campaign received a 38% response rate and attendance figures exceeded goals. Published 2012

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Client MSM-CHS Class of 1981 Reunion Committee	This was a volunteer committee of approximately 15 graduates from both schools who reside in the Little Rock Area. They began meeting in September of 2010 to begin planning the events that were scheduled for October 14-15, 2011.
Service Provider CustomXM http://www.customxm.com	CustomXM, founded in 1966, is a full service provider of integrated marketing campaigns that include print, internet, email and other methods of marketing communications. CustomXM helps clients market smarter by offering: target marketing, print on demand, web to print, and personalized cross-media tools.
Hardware	Kodak NexPress
Software	PrintShop Mail, MindFireInc for Personalized URLs, PPML
Target Audience	Members of the 1981 graduating classes of Mt. St. Mary & Catholic High School in Little Rock, Arkansas
Distribution	300
Date	September - October 2011
No. of Pages	5
Service provider details	CustomXM