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Results 1 - 10 of 52
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Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages.
Published 2010
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La Salle Academy largely relies on funding from alumni. In an effort to increase the number of donors and the donation amounts, a direct mail fundraising campaign was developed that would personally connect with alumni. Using variable data printing (VDP), a self-mailer was personalized with the alumnus' name, class year, and a representative photograph from the alumnus' decade. The campaign was so successful in improving alumni giving that the average donation amount increased by 67%.
Published 2010
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Georgetown Preparatory School is an independent Jesuit school for young men in grades 9-12 in Bethesda, Maryland. Each year the school holds a Reunion Weekend for classmates to encourage return visits from alumni. In the past, static direct mail postcards informed all alumni of the Reunion Weekend and alumni participation had stayed the same for years. Working with Caskey Printing, Georgetown Prep developed a variable image direct marketing campaign that dramatically increased alumni participation in the Reunion Weekend.
Published 2010
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Rosemont College, a small private liberal arts college, felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. To address this need a three phase direct mail campaign incorporating Personalized URLs was developed. Rosemont achieved a direct mail response rate of 23% and gathered information about its alumni. Rosemont used the marketing best practices learned from this campaign to develop a follow-up communication with alumni.
Published 2010
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Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event.
Published 2010
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Salem College's admissions department needed a way to increase interest in the college and future enrollment. Working with direct mail specialist Keiger Direct, they developed a solution that would get prospective students to learn about Salem College and provide information about themselves for future college marketing efforts. The campaign used multiple media types including postcards, brochures, Personalized URLs, YouTube video, and email.
Published 2010
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St. Andrew's School is an independent, tuition-free elementary school for children of economically challenged families from the Richmond, Virginia area. Marketing services firm Digital Innovations Group worked with St. Andrew's to create "The Learn to Dream" direct marketing campaign which sought to increase awareness of the St. Andrew's mission, capture email addresses for future marketing efforts and engage potential donors. The cross-media campaign incorporated direct mail, email, landing pages, and social networks.
Published 2010
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St. Mary's University wanted to personalize communications to more accurately reflect their close-knit community environment. The University also wanted a lead generation solution that would increase the number of students in the University's inquiry pool. A personalized direct mail campaign was developed that incorporated variable data text and imagery based on the prospective student's demographics and areas of interest. The campaign achieved outstanding results for the University and increased their inquiry pool by 40%.
Published 2010
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Villanova University, located in a suburb of Philadelphia, PA, needed a more efficient way to serve its 6,000 students, 535 faculty, and substantial support staff. The print center needed to reduce the amount of time it took to submit a job, reduce the number of errors in job submission and production, and serve the varying needs of faculty, staff and students. Working with Rochester Software Associates, Villanova's Graphic Services implemented a web-to-print submission solution that streamlined the print production process and reduced labor costs. Job submissions have increased and the overall revenue of the Print Center has increased by up to 18% annually.
Published 2010
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In early 2009, the Washoe County School District of Nevada purchased new digital print equipment to service the print requirements of 92 schools and over 63,000 students. The district was committed to leveraging the new equipment but the job submission process was extremely inefficient. Working with Rochester Software Associates, a web-to-print job submission tool was developed that meets the print production needs of faculty and staff while also saving the district significant money.
Published 2010
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Results 1 - 10 of 52 |
