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Results 1 - 10 of 48
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Allegheny College Young Alumni Challenge
Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages.
Published 2010
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Creative Competition Increases Alumni Giving to LaSalle Academy
La Salle Academy largely relies on funding from alumni. In an effort to increase the number of donors and the donation amounts, a direct mail fundraising campaign was developed that would personally connect with alumni. Using variable data printing (VDP), a self-mailer was personalized with the alumnus' name, class year, and a representative photograph from the alumnus' decade. The campaign was so successful in improving alumni giving that the average donation amount increased by 67%.
Published 2010
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Georgetown Preparatory Increases Reunion Participation
Georgetown Preparatory School is an independent Jesuit school for young men in grades 9-12 in Bethesda, Maryland. Each year the school holds a Reunion Weekend for classmates to encourage return visits from alumni. In the past, static direct mail postcards informed all alumni of the Reunion Weekend and alumni participation had stayed the same for years. Working with Caskey Printing, Georgetown Prep developed a variable image direct marketing campaign that dramatically increased alumni participation in the Reunion Weekend.
Published 2010
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Rosemont College Reconnects with Young AlumniFeatured
Rosemont College, a small private liberal arts college, felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. To address this need a three phase direct mail campaign incorporating Personalized URLs was developed. Rosemont achieved a direct mail response rate of 23% and gathered information about its alumni. Rosemont used the marketing best practices learned from this campaign to develop a follow-up communication with alumni.
Published 2010
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Rosemont Engages Young Alumni with a Virtual Party
Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event.
Published 2010
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Salem College Uses Cross-Media to Encourage Prospects to Visit
Salem College's admissions department needed a way to increase interest in the college and future enrollment. Working with direct mail specialist Keiger Direct, they developed a solution that would get prospective students to learn about Salem College and provide information about themselves for future college marketing efforts. The campaign used multiple media types including postcards, brochures, Personalized URLs, YouTube video, and email.
Published 2010
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St. Andrew's Learn to Dream Campaign
St. Andrew's School is an independent, tuition-free elementary school for children of economically challenged families from the Richmond, Virginia area. Marketing services firm Digital Innovations Group worked with St. Andrew's to create "The Learn to Dream" direct marketing campaign which sought to increase awareness of the St. Andrew's mission, capture email addresses for future marketing efforts and engage potential donors. The cross-media campaign incorporated direct mail, email, landing pages, and social networks.
Published 2010
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Belmont Abbey Attracts Students to Open House
Belmont Abbey, a comprehensive college located in North Carolina, needed a lead generation program to attract prospective students to its annual open house. The solution was a postcard marketing campaign that incorporated Personalized URLs for each recipient. The response to the direct marketing campaign was so outstanding that Belmont Abbey had to schedule a second open house to accommodate all of the interested students.
Published 2009
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Neumann College Tests Recruitment Headlines
Neumann College offers a degree completion program for adults. They needed a way to recruit potential students to attend an information session about the program. Using a cross-media campaign involving personalized postcards with Personalized URLs, newspaper and radio they filled their information sessions. They also gained valuable information about how to approach their target audience by testing two copy headlines.
Published 2009
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Southern New Hampshire University Promotes Degree Programs Using Targeted Direct Mail
Southern New Hampshire University (SNHU) wanted to increase the number of inquiries and the number of adult student enrollments in its degree programs. A three-touch and double-wave direct marketing campaign was developed that incorporated text and image personalization and Personalized URLs. The direct mail program ran over a six-month period and resulted in the University enrolling 46 new students—an expected lifetime revenue boost of $1,380,000.
Published 2009
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Results 1 - 10 of 48 |
