Dominican University's admissions department was looking to increase the number of high quality applications from prospective students. They wanted a targeted campaign that would encourage students to either apply or to set up a visit if they weren't ready to apply. An oversized personalized brochure was sent to select students directing them to a Personalized URL. The brochure targeted students by a variety of factors, including academic interest, academic profile, geography, gender and athletic interest. At their personalized landing page students could immediately start their application process. 130 of the targeted students applied, and 77 of them were admitted. Published 2013

Fox Valley Technical College (FVTC) in Appleton, Wisconsin offers associate degrees, technical diplomas, certificate programs, and apprenticeship trades instruction to more than 50,000 students each year. Their 8-person, centralized Printing Services operation supplies all students and faculty with curricula and classroom materials as well as marketing and operational materials. Printing Services needed a new solution that would reduce the number of touches necessary for producing a job while accelerating turnaround time. A new web-to-print solution was deployed that enabled 100% electronic submission of orders and cycle time reduction of 86%.

Lyon College, a small liberal arts college in Batesville, Arkansas, wanted to gain the attention of prospective students and drive applications. Personalized postcards were sent to students encouraging them to visit a Personalized URL and complete an online survey in order to be entered into a drawing for an iPad. A subsequent direct mail piece was personalized based on their responses to the survey. This piece also included an augmented reality trigger which engaged students with a fun video. Four months after the campaign began Lyon College saw a 76% increase in applications received compared to the previous year. Published 2013

Provost Academy is a network of state-of-the-art online public high schools serving grades 9 through 12 that uniquely address student needs on an individual basis. Provost wanted to increase new student enrollments and needed a direct marketing campaign that would successfully address the dual audiences of students and their parents. A personalized direct mail campaign was developed that utilized Personalized URLs and QR Codes as response mechanisms. Through the creative design of the direct mail and campaign microsite options Provost was able to deliver different messages to students and parents and collect information about their possible interest in an online high school education. The campaign achieved a 1.15% response rate and more than 700% direct marketing ROI through new student enrollments. Published 2013

As a small school Erskine offers students a very personalized experience and the opportunity to develop strong connections with faculty. Erskine wanted to demonstrate this in its communications with prospective students. They also needed a direct marketing program that would help them achieve their admissions goals. Once students complete an online form a personalized microsite is created on the fly with relevant information about their choices. Respondents are encouraged to revisit their personalized site often, and subsequent communications use their Personalized URL as the response mechanism. Erskine has seen a 72% year-to-date increase in applications submitted and a 58% year-to-date increase in accepted students. Published 2012

Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers. Published 2012

The Mount St. Mary/Catholic High School class of 1981 was looking for ways to promote and maximize attendance at events surrounding their upcoming 30 year reunion. A multi channel marketing approach was developed that included direct mail with Personalized URLs, email, Facebook social media and good ole' peer pressure via word of mouth. The campaign received a 38% response rate and attendance figures exceeded goals. Published 2012

Mount St. Mary’s University in Maryland used a comprehensive cross media marketing campaign to develop interest among prospective students. The campaign incorporated direct mail, email and Personalized URLs. 9.8% of recipients visited their Personalized URL and an overwhelming number of students registered for the University's open house program. Published 2012

Oakland University (OU) offers two 8-week summer sessions for which it annually seeks to drive enrollment. Based on their experiences and results with a previous campaign, a marketing strategy with enhanced relevancy for prospective students was developed. The multi channel marketing initiative incorporated email, direct mail, personalized microsites, personalized brochures, QR Codes and social media. The campaign successfully increased enrollment in summer classes 4% compared to the prior year. Published 2012

Robert Morris University needed to improve the results of their annual campaign to attract new students. Their election to use a knowledgeable marketing services provider to transform their traditional approach into a multi-channel, highly personalized marketing campaign resulted in a 79% increase in student leads over the prior year. This integrated email, direct mail, online and social media campaign consisting of personalized images, messages and scholarship offers is a showcase example of how to leverage technology, creativity and business knowledge. Published 2012