Howard Hanna Real Estate Services Increases Prospects With Personalized Direct Marketing Program

Non Member Price: N/A
Member Price: Free
   
Howard Hanna Real Estate Services' automated direct mail postcard mailing program reaches up to 15,000 prospects a week to tell them about houses for sale or recently sold houses in their area. The system also allows agents to design their own sales collateral for listings including sales sheets and brochures. The system reduced the production cycle for the postcards and other materials from weeks to a day or two.
Published 2007
 

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Client
Howard Hanna Real Estate Services
http://www.howardhanna.com
Howard Hanna is the fifth largest full-service real estate company and sixth largest real estate mortgage company in the United States, offering real estate and financial services through more than 100 offices and more than 3,500 independent realtors and staff in Pennsylvania, Ohio, West Virginia, and New York.
Service Provider
Dispatch Digital Printing Services
http://www.teamdispatch.com
Located in Erie, PA, Dispatch Digital Printing Services is a division of Dispatch and provides variable data and digital printing services “on demand at your command.”
Partners
Scope 1 Marketing
http://www.scope1.com
Scope 1 is not a printer or an agency; it is an application service provider that specializes in helping its customers develop effective one-on-one marketing programs.
Hardware Xerox iGen3 with Creo RIP
Software Pageflex Mpower, VIPP, Scope1, Documerge
Target Audience Prospects in Howard Hanna selling areas
Distribution Up to 15,000 pieces a week
Award The project won a 2006 Print Excellence and Knowledge (Peak) Award-Grand for E-commerce from Print Solutions Magazine. The Peak Awards are given to companies that demonstrate outstanding problem solving, creative approaches to print design, and the craft of printing itself.
Date March 2005, ongoing
No. of Pages 7
Service provider details
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