Caslon

Cherrydale Farms Allentown, PA, USA

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Member Price:	Free

Cherrydale Farms, a school product sales fundraising company, introduced a catalog containing customer-specific imagery, such as local photographs, school images, and mascot emblems. These personalized photo catalogs helped to rebuild trust and customer engagement and resulted in more than a $5.5 million increase in sales. Published 2004

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Client	Cherrydale Farms Allentown, PA, USA http://www.cherrydale.com , http://www.bartonscandy.com http://www.haddingtonfarms.com , http://www.ewesview.com Cherrydale Farms is one of the oldest and largest school Product Sales Fundraising companies in America. They manufacture and market candy, gift-wrap, and giftware.
Service Provider	Cherrydale Farms Allentown, PA, USA http://www.cherrydale.com , http://www.bartonscandy.com http://www.haddingtonfarms.com , http://www.ewesview.com
Hardware	Heidelberg 9150
Software	Proprietary system developed in-house
Target Audience	School parent teacher organizations and volunteer groups
Distribution	Print cycles average 325 catalogs per school Several thousand schools participate annually Schools may order catalogs twice a year in the fall and spring.
Date	February 2003 through December 2003
No. of Pages	3