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Results 1 - 10 of 31
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"I Heart DIG" Campaign Markets Cross-Channel Capabilities
After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a Personalized URL where they could selct a free t-shirt gift. DIG achieved a direct mail response rate of 16.5%.
Published 2010
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DIG Uses Holiday Card with Personalized URLs to Engage Customers and Prospects
Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their Personalized URLs for a direct mail response rate of 19.6%
Published 2010
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Move.com Creates Automated Lead Generation Tool for Real Estate AgentsFeatured
Move, Inc. is a leader in online real estate with 9.3 million monthly visitors to its online network of websites. Move wanted to provide their affiliate agents with the ability to easily create and send highly personalized direct mail postcards to prospects within defined geographical neighborhoods. Move worked with QuantumDigital to create an automated lead generation program that manages agent prospecting in targeted areas.
Published 2010
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DIG Showcases Capabilities with Holiday Card
Digital Innovations Group (DIG), a marketing services firm, designed a holiday card campaign that would not only build customer relationships, but also showcase DIG’s cross media capabilities. Image personalization made possible with digital printing helped attract attention. 44% of the recipients visited their Personalized URL to help decide which charity would receive a donation on behalf of DIG and its customers.
Published 2009
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Centaur Summits Develops Personalized Agenda Booklets
Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008
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Glasgow Solicitors Property Centre Decreases Costs and Gives More Control to Members
Glasgow Solicitors Property Centre, a multiple listing service in Scotland, cut costs and gave its member firms greater control over their listing materials by implementing a Web-based listing and print ordering system. A single database holds the listing details and directs the variable data printing production of listing materials.
Published 2007
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Howard Hanna Real Estate Services Increases Prospects With Personalized Direct Marketing Program
Howard Hanna Real Estate Services' automated direct mail postcard mailing program reaches up to 15,000 prospects a week to tell them about houses for sale or recently sold houses in their area. The system also allows agents to design their own sales collateral for listings including sales sheets and brochures. The system reduced the production cycle for the postcards and other materials from weeks to a day or two.
Published 2007
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