Business Services

After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a Personalized URL where they could selct a free t-shirt gift. DIG achieved a direct mail response rate of 16.5%.
Published 2010

Arval Service Lease, a multi-company, business-to-business fleet car hire service in Spain was experiencing branding inconsistencies and poor image quality on monthly billing statements for its seven partner companies and itself. Arval completely redesigned their traditional, separate invoices to create more aesthetically pleasing documents capable of transmitting essential transaction information as well as new, customized direct marketing messages. These new TransPromo documents eliminated corporate branding problems.
Published 2010

DHL Aviation Services is a global market leader in the international express and logistics industry. DHL uses flight maps that graphically display all of the flight plans and routes on which the company operates as part of its marketing collateral. DHL needed a solution that would speed up the production of these maps, increase their accuracy, and encourage increased use by DHL employees. A web-to-print solution was developed that reduced costs and print production time and increased the accuracy of the maps.
Published 2010

Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their Personalized URLs for a direct mail response rate of 19.6%
Published 2010

Mercer Human Resource Consulting has a number of internal and external audiences to satisfy. Meeting the various needs of these audiences through traditional publishing channels had significant limitations. Working with Kinetic Corporation, Mercer built a web-to-print marketing collateral management solution that delivers increased “speed of business” through cost-efficient, print on-demand communications. The new solution has reduced the design through delivery cycle by 14 weeks and has saved Mercer significant money through reduced warehousing and shipping costs.
Published 2010

Move, Inc. is a leader in online real estate with 9.3 million monthly visitors to its online network of websites. Move wanted to provide their affiliate agents with the ability to easily create and send highly personalized direct mail postcards to prospects within defined geographical neighborhoods. Move worked with QuantumDigital to create an automated lead generation program that manages agent prospecting in targeted areas.
Published 2010

Digital Innovations Group (DIG), a marketing services firm, designed a holiday card campaign that would not only build customer relationships, but also showcase DIG’s cross media capabilities. Image personalization made possible with digital printing helped attract attention. 44% of the recipients visited their Personalized URL to help decide which charity would receive a donation on behalf of DIG and its customers.
Published 2009

Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008

Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers.
Published 2008

The NOVO 1 sales force needed a way to gain access to and set up meetings with top executives to explain the company’s unique selling proposition. A multi-touch personalized direct marketing campaign has helped the sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.
Published 2008