Arkansas Legal Technologies (ALT) was exhibiting at a conference and used a cross-channel direct marketing campaign to drive prospects to their booth, generate leads and promote their e-Discovery solution. One week before the conference a personalized direct mail piece was sent to law firms and legal service providers in ALT's targeted markets. The mailer invited recipients to visit a Personalized URL and provide information about their practice in order to be entered into a drawing for an iPad. The campaign achieved a 4.1% direct mail response rate and generated over 90 "high value" leads for ALT. Published 2013

Garver is a multi-disciplined engineering, planning and environmental services firm. One of Garver's primary marketing channels is exposure through industry trade shows that target government, municipal, transportation and energy-related entities. Garver needed to improve its trade show marketing to increase awareness of the company and its services, drive traffic to their booth and efficiently gather information from attendees. A cross-media campaign was developed that targeted registered trade show attendees with an email, personalized postcard, or in some cases both, announcing Garver's presence at an upcoming show. The communications encouraged recipients to visit a personalized microsite to register for a contest. The emails linked to the microsite via a Personalized URL and the postcards offered recipients the choice of responding via either a personalized QR Code or a Personalized URL. The campaign drove a 29% response rate and increased booth traffic over the previous year by 10% to 50% depending on the trade show. Published 2013

Garver produces a quarterly newsletter, IQ, for its clients and prospects. To address increasing printing and postage costs and to also provide customers and prospects with more interactive content, Garver created an online version of their newsletter. To launch this new online version Garver needed to let its readers know about the new digital edition of IQ, determine delivery preferences and learn what topics interested readers most. A multi-touch campaign incorporating print and email was developed that drove recipients to a Personalized URL where they were asked to complete an online survey. Garver achieved a 12% response rate. Published 2013

Kroll was opening a new Document Review Center in Washington D.C. and wanted to introduce the facility and their services to local prospects. A cross-channel marketing initiative was developed that incorporated multiple touches including a personalized invitation with a Personalized URL response mechanism, a reminder postcard and email. Variable images and personalized maps were used to gain attention and a compelling offer helped drive response. The campaign had a 26.3% response rate with recipients visiting their personalized microsite and registering for an open house. Published 2013

The Bradford Chamber of Commerce in the UK partnered with "new age" printer Resource to create a multi-channel marketing campaign to communicate the benefits of membership and to grow members. The campaign involved direct mail and Personalized URLs to articulate four simple propositions to the target audience of small to medium size businesses in the locality. This was supported by outdoor and newspaper advertising to create a fully integrated customer acquisition campaign. The key result was a 51% increase in membership growth. Published 2012

To illustrate the power of its 1:1 Experience service, Fuji Xerox developed a campaign that would reach marketers and agency personnel. The team transformed the standard Marketing 101 supplement of widely circulated Marketing Magazine into a dynamic, personalized booklet. The booklets contained variable images and content based on the audience segment. The custom booklets successfully drove interest with 12.2% of recipients visiting their Personalized URL. Published 2012

MFSA joined forces with Digital Innovations Group to offer a unique sales training program. A cross channel direct marketing program incorporating emails, postcards and Personalized URLs drove interest in the program. The initiative successfully drove recipients to the campaign microsite with 12.8% visiting their Personalized URL. Published 2012

Sherri Buxton is consistently listed among the top two percent of Coldwell Banker® agents nationwide. Knowing what it takes to stand out in a competitive environment, Sherri understood she had to increase branding efforts and create a look exclusively her own in order to take sales to the next level. Service provider Keiger Direct built a custom web-to-print portal that maintained Sherri's own branding and allowed her to quickly create custom brochures. Published 2011

Marketing service provider Digital Innovations Group (DIG) puts a charitable twist on their annual holiday greetings by asking recipients to vote on a charity which DIG will then donate to. Using a combination of personalized print and email DIG encouraged friends and clients to visit a Personalized URL to help select a worthy nonprofit. Over 22% of recipients visited their landing page and over 90% of those participated in the vote. Published 2011

Digital Innovations Group (DIG) specializes in developing and executing individually relevant marketing and sales communication strategies. To grow their business they developed a lead generation campaign that would create awareness of their company's capabilities and illustrate the power of cross media marketing. Over 10% of recipients visited their Personalized URL and over $50,000 in new sales were generated. Published 2011