Aesculap USA, a leading manufacturer of medical products, needed an efficient way to provide marketing collateral to its employees, distributors and customers. An online collateral management and fulfillment solution was developed that allows users to log in, make selections from over 1,000 pieces of literature and place an order. The solution has allowed Aesculap to reduce fulfillment time for literature from weeks to days and maintain tighter control of inventory.
Published 2012

The Children's Art Project (CAP) is a nonprofit organization which raises money through the worldwide sales of seasonal note cards and merchandise. Their previous workflow for custom cards involved imprinting on offset printed shells. This resulted in waste when shells weren't used, inventory costs for CAP and a cumbersome turnaround time. With a new online catalog powered by web to print, customers now have more product choices, the ability to create personalized cards and a turnaround time that has been reduced to five business days. CAP has also enjoyed reduced costs and better order tracking.
Published 2012

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings.
Published 2012

DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which hotel properties procured marketing collateral and promotional items. They also wanted to consolidate vendors and maintain corporate brand control. DoubleTree hired the strategic partnership of Tray and MSP to build a comprehensive, single-source, web-to-print toolkit for their international brand. With programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution for DoubleTree in less than four months. With the new online marketing portal users from the hotel properties can order over 250 different items including door hangers, menus, key cards, conservation cards, stationery, TV channel guides and vehicle signage.
Published 2012

Retail Brand Group (RBG) has 300+ locations that need one or more updated large-format menu boards every year. These locations may include different brands, each with different subsets of menu options. RBG wanted a solution that would simplify the process of customizing and ordering menu boards and decrease the turnaround time. A web-to-print marketing portal was built that enabled location managers to customize their own menu boards while giving RBG brand control. Before implementation, 75+ weekly hours of labor would be put toward typesetting, ordering, and tracking orders. After implementation, less than 10 hours per week are spent on the same efforts, with the saved labor hours now being devoted to other business needs.
Published 2012

Ten Thousand Villages has 80 branded fair trade retail stores throughout the United States. With at least ten different product tag designs and thousands of potential variations, Ten Thousand Villages was looking for an automated process that would pull in product information from their database and automatically trigger the production and delivery of product tags. A web-to-print digital packaging portal was built with a behind the scenes automated production process that has reduced the amount of staff time needed to produce tags and reduced turnaround times.
Published 2012

Ten Thousand Villages wanted to empower individual stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards while retaining corporate brand control over the design. A web-to-print marketing portal was built that allowed store management to select templates, customize fields and order direct mail and marketing collateral to suit their needs.
Published 2012

The Standard Group needed a direct marketing campaign that would demonstrate to customers and prospects their cross media capabilities. To accomplish this The Standard Group developed an end-of-year promotion encouraging recipients to request their own personalized 2011 calendar. Two series of personalized postcards and emails were sent to marketing directors, managers and advertising professionals encouraging them to visit a Personalized URL and order their free custom calendar. The campaign achieved a 9.7% response rate and generated several hot leads.
Published 2012

The Volvo Group, a leading provider of commercial transport solutions, needed to improve their workflow for fulfilling marketing collateral requests from dealers and employees. A collateral management and fulfillment solution was developed that gave users the ability to order literature online and provided The Volvo Group with detailed inventory tracking. This program helped the Volvo Group reduce storage space by 28.4% by moving a portion of their collateral to print-on-demand, thus eliminating traditional storage costs.
Published 2012

Sherri Buxton is consistently listed among the top two percent of Coldwell Banker® agents nationwide. Knowing what it takes to stand out in a competitive environment, Sherri understood she had to increase branding efforts and create a look exclusively her own in order to take sales to the next level. Service provider Keiger Direct built a custom web-to-print portal that maintained Sherri's own branding and allowed her to quickly create custom brochures.
Published 2011