Cedar Graphics wanted to increase awareness of their solutions and developed a self-promotion campaign that demonstrated their cross-media marketing and web-to-print capabilities. To gain the attention of advertising agencies and print buyers Cedar Graphics created a dimensional mailer that looked like a box of cereal. The package was personalized in numerous locations with the recipient's name and Personalized URL and QR Code response mechanisms. Inside the package was a letter describing Cedar Graphics' services and several print samples showcasing their capabilities. The program achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs. Published 2013

Fox Valley Technical College (FVTC) in Appleton, Wisconsin offers associate degrees, technical diplomas, certificate programs, and apprenticeship trades instruction to more than 50,000 students each year. Their 8-person, centralized Printing Services operation supplies all students and faculty with curricula and classroom materials as well as marketing and operational materials. Printing Services needed a new solution that would reduce the number of touches necessary for producing a job while accelerating turnaround time. A new web-to-print solution was deployed that enabled 100% electronic submission of orders and cycle time reduction of 86%.

Hallmark is an iconic brand that makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner of Hallmark by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers. This case study is a look at this automated print workflow that can produce up to 500,000 greeting cards daily. Published 2013

Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-to-print marketing portal to replace an existing site which was under-utilized by dealers. The new portal, FusoGPS serves as a one-stop shop for dealer marketing support. Dealers can customize and order printed collateral, create and send direct mail campaigns, and manage current and prospective sales leads. 85% of dealerships are using the site and thousands of marketing products are ordered monthly. Published 2013

The Standard Group developed a holiday campaign that would express their appreciation of customers and prospects and showcase their marketing and personalization expertise. The multi-touch campaign began with a direct mail holiday card that had over 12 personalized elements, resulting in over 40 possible combinations based on the recipient's sales and customer service contacts. The card had multiple call-to-actions that directed recipients to a personalized landing page via a Personalized URL or a personalized QR Code. At the personalized landing page visitors could select one of eight charities to receive a $5 donation from The Standard Group on behalf of the participant. They also could create a free photo calendar via an online storefront that showcased The Standard Group's marketing portal development and variable data printing capabilities. The Standard Group had a 19.6% response rate and received business inquiries regarding creating similar personalized calendar promotions. Published 2013

Velocity Print Solutions implemented a direct marketing campaign that let their customers see first-hand their cross-media marketing capabilities. The first touch was a personalized self-mailer that was die cut in the shape of a playing card. The direct mail piece directed recipients to access a campaign microsite via a general URL or a QR Code where they could order a set of custom playing cards. Once on the microsite, visitors could experience the functionality of a web-to-print solution. Users could choose one of five different background designs for their custom playing cards and specify what name they would like to appear on the cards. Over 8% of recipients visited the microsite and Velocity Print Solutions had multiple inquiries from customers about developing a similar campaign. Published 2013

Aesculap USA, a leading manufacturer of medical products, needed an efficient way to provide marketing collateral to its employees, distributors and customers. An online collateral management and fulfillment solution was developed that allows users to log in, make selections from over 1,000 pieces of literature and place an order. The solution has allowed Aesculap to reduce fulfillment time for literature from weeks to days and maintain tighter control of inventory. Published 2012

The Children's Art Project (CAP) is a nonprofit organization which raises money through the worldwide sales of seasonal note cards and merchandise. Their previous workflow for custom cards involved imprinting on offset printed shells. This resulted in waste when shells weren't used, inventory costs for CAP and a cumbersome turnaround time. With a new online catalog powered by web to print, customers now have more product choices, the ability to create personalized cards and a turnaround time that has been reduced to five business days. CAP has also enjoyed reduced costs and better order tracking. Published 2012

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings. Published 2012

DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which hotel properties procured marketing collateral and promotional items. They also wanted to consolidate vendors and maintain corporate brand control. DoubleTree hired the strategic partnership of Tray and MSP to build a comprehensive, single-source, web-to-print toolkit for their international brand. With programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution for DoubleTree in less than four months. With the new online marketing portal users from the hotel properties can order over 250 different items including door hangers, menus, key cards, conservation cards, stationery, TV channel guides and vehicle signage. Published 2012