Personalized URLs
Results 1 - 10 of 155 |
 |
AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business.
Published 2012  |
 |
AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. |
 |
As a print service provider Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit. A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove tremendous booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing.
Published 2012 |
 |
Burns & McBride is a home comfort services company that wanted to promote a Delaware Sustainable Energy Unit initiative encouraging residents to update their heating and cooling solutions. When a traditional bulk direct mail approach failed, they turned to a personalized campaign for lead generation. A postcard with a Personalized URL directed recipients to a four-page microsite designed to gather information and calculate potential savings for the prospect. The campaign drove $1.6 million in revenue for Burns & McBride.
Published 2012 |
 |
Lexinet Corporation utilized a multi-touch, multi-channel direct marketing campaign to strengthen their relationships with their customers. Besides achieving a staggering 66% visit rate to Personalized URLs, this campaign gave them better insights into their customers' needs and opinions of Lexinet, testimonials they can use to further business, and an opportunity to showcase how they use the very types of marketing solutions they provide.
Published 2012 |
 |
Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers.
Published 2012 |
 |
Mount St. Mary’s University in Maryland used a comprehensive cross media marketing campaign to develop interest among prospective students. The campaign incorporated direct mail, email and Personalized URLs. 9.8% of recipients visited their Personalized URL and an overwhelming number of students registered for the University's open house program.
Published 2012 |
 |
The tradeshow industry is a key vertical market for PDQ Printing of Las Vegas. The company helps many vendors with their print needs including booth displays, presentation packets and collateral. PDQ developed a direct marketing campaign that would increase awareness of PDQ Printing's services and identify and qualify key prospects. The cross media campaign incorporated direct mail, Personalized URLs, QR codes, and a personalized microsite. The direct mail succesfully drove prospects to their personalized microsite with a 14.2% visit rate.
Published 2012 |
 |
Push The Rock needed donations to fund its summer camps, mission trips and other programs. A multi-phase, cross-channel direct marketing campaign was developed to reach out to families of campers, previous donors and prospective donors. The highly integrated donor nurturing campaign utilized direct mail, email, Personalized URLs and flash videos. The campaign achieved impressive results – a 94% increase in money raised for the Annual Fund and a 200% campaign ROI.
Published 2012 |
 |
Robert Morris University needed to improve the results of their annual campaign to attract new students. Their election to use a knowledgeable marketing services provider to transform their traditional approach into a multi-channel, highly personalized marketing campaign resulted in a 79% increase in student leads over the prior year. This integrated email, direct mail, online and social media campaign consisting of personalized images, messages and scholarship offers is a showcase example of how to leverage technology, creativity and business knowledge.
Published 2012 |
Results 1 - 10 of 155 |
