Personalized URLs

After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a Personalized URL where they could selct a free t-shirt gift. DIG achieved a direct mail response rate of 16.5%.
Published 2010

Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages.
Published 2010

AlphaGraphics and their marketing services firm H2M developed a creative lead generation program to reach current customers and prospects. The goal was to demonstrate the broad range of direct marketing services that AlphaGraphics can offer its customers. They created a multi-channel campaign with three touch points: a dimensional mail piece, personalized postcards for non-responders and non-responder calls.
Published 2010

Anritsu is a leader in electronic instruments used by the wireless industry. An extremely competitive environment made it difficult for Anritsu to penetrate four of the top cell phone companies. Anritsu needed a lead generation campaign that would help increase sales of their product. A direct marketing campaign incorporating dimenional mail, Personalized URLs, email and telemarketing. The campaign achieved a response rate of 7%
Published 2010

A Beef 'O' Brady's restaurant franchise was searching for a cost effective way to reach out to existing customers. Marketing services provider CustomXM proposed the GetNTheGame.com program as as a solution that would help the restaurant conduct customer feedback surveys. CustomXM used variable data printing (VDP) to create cards branded with Beef 'O' Brady's theme that were distributed to patrons. Each card contained a unique URL and password and encouraged patrons to visit a landing page in order to win a guaranteed prize. Over 27% of restaurant patrons completed an online survey.
Published 2010

Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing services partner, used a multi-channel direct marketing campaign to demonstrate the process for clients and prospects. The campaign, which incorporated direct mail, email, and Personalized URLs, achieved a 4.45% response rate and was an effective lead generation tool.
Published 2010

Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a marketing services partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign with a "Digital School That Rocks" theme. This multi-touch campaign, which included Personalized URLs as a response mechanism achieved a 24% response rate.
Published 2010

Caterpillar, the world's largest maker of construction and mining equipment, needed a lead generation solution that would drive sales of its equipment. A campaign incorporating direct marketing postcards with variable imagery, text and Personalized URLs was deployed. The campaign consistently pulled direct mail response rates in excess of 4%.
Published 2010

Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their Personalized URLs for a direct mail response rate of 19.6%
Published 2010