PPML
Results 1 - 10 of 79 |
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AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business.
Published 2012  |
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AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. |
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Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000.
Published 2012 |
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Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings.
Published 2012 |
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Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Featured Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. |
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Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers.
Published 2012 |
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Mount St. Mary’s University in Maryland used a comprehensive cross media marketing campaign to develop interest among prospective students. The campaign incorporated direct mail, email and Personalized URLs. 9.8% of recipients visited their Personalized URL and an overwhelming number of students registered for the University's open house program.
Published 2012 |
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Push The Rock needed donations to fund its summer camps, mission trips and other programs. A multi-phase, cross-channel direct marketing campaign was developed to reach out to families of campers, previous donors and prospective donors. The highly integrated donor nurturing campaign utilized direct mail, email, Personalized URLs and flash videos. The campaign achieved impressive results – a 94% increase in money raised for the Annual Fund and a 200% campaign ROI.
Published 2012 |
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Retail Brand Group (RBG) has 300+ locations that need one or more updated large-format menu boards every year. These locations may include different brands, each with different subsets of menu options. RBG wanted a solution that would simplify the process of customizing and ordering menu boards and decrease the turnaround time. A web-to-print marketing portal was built that enabled location managers to customize their own menu boards while giving RBG brand control. Before implementation, 75+ weekly hours of labor would be put toward typesetting, ordering, and tracking orders. After implementation, less than 10 hours per week are spent on the same efforts, with the saved labor hours now being devoted to other business needs.
Published 2012 |
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Rosemont College Boosts Donor Participation with Data Analytics and Cross-Channel Relevant Marketing
Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve the overall participation of alumni in its annual fund drive. A cross-channel direct marketing campaign was developed that incorporated email, direct mail, Personalized URLs, video and social media. The campaign was a huge success with overall alumni participation increasing by 9.6% over 2010. The ROI for the campaign was 1295.65% and the cost to raise $1 was $0.07.
Published 2012 |
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