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Results 1 - 10 of 52
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Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages.
Published 2010
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Caterpillar, the world's largest maker of construction and mining equipment, needed a lead generation solution that would drive sales of its equipment. A campaign incorporating direct marketing postcards with variable imagery, text and Personalized URLs was deployed. The campaign consistently pulled direct mail response rates in excess of 4%.
Published 2010
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Digital Innovations Group (DIG) specializes in developing and executing relevant marketing strategies. Every year, DIG sends a holiday card, and in 2008 they created a cross-channel holiday greeting that showcased the marketer's one-to-one marketing services. The holiday card earned the attention of recipients who visited their Personalized URLs for a direct mail response rate of 19.6%
Published 2010
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NewPage wanted to drive people to its booth at the 2008 HOW Design Conference and demonstrate the quality of their paper with a real digital print campaign. A personalized direct marketing campaign was developed that encouraged people to visit their Personalized URL to claim a free gift for pick-up at the conference booth. NewPage achieved a direct mail response rate of 35%.
Published 2010
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Diageo, a market leader in the premium branded spirit and beer market, wanted a web-to-print solution that would allow its sales representatives to create customized promotional materials for pubs and restaurants in Ireland and the U.K while also maintaining brand integrity. An online marketing collateral management solution was built to create customized drink menus. Sales of Diageo spirits in the venues receiving the personalized cocktail menus have risen by a minimum of 10% compared to venues without the personalized menu.
Published 2010
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Rosemont College, a small private liberal arts college, felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. To address this need a three phase direct mail campaign incorporating Personalized URLs was developed. Rosemont achieved a direct mail response rate of 23% and gathered information about its alumni. Rosemont used the marketing best practices learned from this campaign to develop a follow-up communication with alumni.
Published 2010
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Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event.
Published 2010
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Xerox was opening a new Connection Center in São Paulo, Brazil and wanted to invite key people from five different target audiences to the Grand Opening activities. A multi-touch, cross-media campaign was developed that incorporated email, direct mail, Personalized URLs, image personalization and Short Message Service (SMS). Xerox successfully developed an audience for its Grand Opening events with direct marketing response rates ranging from 20% to 61%.
Published 2010
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The Animal Rescue League (ARL) of Western Pennsylvania wanted to improve its direct marketing strategies and service offerings. ARL used personalized direct mail postcards and Personalized URLs to effectively conduct market research with its current customer base. With the postcard marketing campaign ARL was able to gain valuable insight about its services and as a bonus garner substantial donations.
Published 2009
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Henry Schein Practice Solutions (HSPS), the leading provider of practice management software for dental practices, partnered with Alexander’s Print Advantage to offer dental practices an automated appointment reminder service. Personalized postcards are sent to patients who are due for dental services. The use of postcard templates and a high level of automation in this digital printing solution reduces the amount of time dental office staff must spend on reminders and reduces missed appointments.
Published 2009
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Results 1 - 10 of 52 |
