Buckland Media Group recently rebranded from Buckland Press and invested in a new digital press.  They wanted to introduce their marketing services to potential new clients by hosting a seminar they called "Slicing Your Marketing Pie". To promote the event, Buckland Media Group ran a cross-media campaign with personalized print, email and Personalized URLS. It featured a series of dimensional mailers which used the capabilities of the digital press to create a high-impact direct mail campaign. Over 10% of their recipient list of marketing directors and executives registered for the seminar resulting in 30 delegates attending the event and well-qualified leads for further sales follow-up.

Lyon College, a small liberal arts college in Batesville, Arkansas, wanted to gain the attention of prospective students and drive applications. Personalized postcards were sent to students encouraging them to visit a Personalized URL and complete an online survey in order to be entered into a drawing for an iPad. A subsequent direct mail piece was personalized based on their responses to the survey. This piece also included an augmented reality trigger which engaged students with a fun video. Four months after the campaign began Lyon College saw a 76% increase in applications received compared to the previous year. Published 2013

Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-to-print marketing portal to replace an existing site which was under-utilized by dealers. The new portal, FusoGPS serves as a one-stop shop for dealer marketing support. Dealers can customize and order printed collateral, create and send direct mail campaigns, and manage current and prospective sales leads. 85% of dealerships are using the site and thousands of marketing products are ordered monthly. Published 2013

Velocity Print Solutions implemented a direct marketing campaign that let their customers see first-hand their cross-media marketing capabilities. The first touch was a personalized self-mailer that was die cut in the shape of a playing card. The direct mail piece directed recipients to access a campaign microsite via a general URL or a QR Code where they could order a set of custom playing cards. Once on the microsite, visitors could experience the functionality of a web-to-print solution. Users could choose one of five different background designs for their custom playing cards and specify what name they would like to appear on the cards. Over 8% of recipients visited the microsite and Velocity Print Solutions had multiple inquiries from customers about developing a similar campaign. Published 2013

AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012

AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would give back to the community and help build awareness of their services. A multichannel direct marketing campaign was developed that incorporated social media, email and direct mail. Customers were asked to help AlphaGraphics celebrate by participating in a special promotional week where 5% of AlphaGraphics' revenues would be donated to local charities. Customers were also invited to an open house party. The campaign successfully showcased AlphaGraphics' personalized marketing capabilities and creativity. Published 2012

Brake Check, a family-owned and operated automotive service company, regularly employed static direct mail as a way to attract local customers. They achieved typical response rates of 1-2%. For its newest location Brake Check hoped to improve the performance of its direct marketing. Data analytics were used to identify prospects who matched Brake Check's best customer profile. A personalized postcard was then sent to this highly targeted audience achieving a 3.6% response rate and total sales of $24,000. Published 2012

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A web-to-print solution was developed that enabled Clarion personnel to create customized wedding and catering menus for their location. The menus are delivered in printed format and as a Flash-based eMenu that is automatically added to the hotel's website. With the new solution Choice Hotels is able to maintain corporate brand control while Clarion Hotel properties receive marketing collateral specific to their service offerings. Published 2012

CustomXM set the goal of hosting quarterly Lunch & Learn events for clients and prospects. Structured with an educational focus on the latest in integrated marketing tools, they allowed invitees to see first-hand how CustomXM used cross channel marketing techniques to invite, register and follow up with respondents and attendees. Using a combination of direct mail, email, Personalized URLs, and QR Codes, CustomXM drove attendance at its seminars and the resulting sales leads yielded over $150,000 in new revenue. Published 2012

Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012