PPML
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Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Popular ![]() Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000. Published 2012 |
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