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Arkansas Legal Technologies (ALT) was exhibiting at a conference and used a cross-channel direct marketing campaign to drive prospects to their booth, generate leads and promote their e-Discovery solution. One week before the conference a personalized direct mail piece was sent to law firms and legal service providers in ALT's targeted markets. The mailer invited recipients to visit a Personalized URL and provide information about their practice in order to be entered into a drawing for an iPad. The campaign achieved a 4.1% direct mail response rate and generated over 90 "high value" leads for ALT. Published 2013

Boelte-Hall exhibits annually at the Ag Media Summit (AMS) and uses cross-media marketing to promote itself and partner companies to attendees. Boelte-Hall sent personalized postcards to registered attendees, offering them a ride to the hotel from the airport as well as a chance to win a prize. Respondents visited a personalized landing page via a QR Code or a Personalized URL. The campaign achieved a direct mail response rate of 54.8% and 33.8% of the recipients stopped at one or more of the partner companies' booths. Published 2013

Cedar Graphics wanted to increase awareness of their solutions and developed a self-promotion campaign that demonstrated their cross-media marketing and web-to-print capabilities. To gain the attention of advertising agencies and print buyers Cedar Graphics created a dimensional mailer that looked like a box of cereal. The package was personalized in numerous locations with the recipient's name and Personalized URL and QR Code response mechanisms. Inside the package was a letter describing Cedar Graphics' services and several print samples showcasing their capabilities. The program achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs. Published 2013

Cox Communications, the third largest cable company in the U.S., wanted to be proactive in engaging and rewarding its best customers and improve customer retention. Personalized postcards were sent to 77,000 Cox bundle customers offering a special reward for their loyalty. Recipients were directed to visit a personalized microsite which could be accessed via a Personalized URL or a QR Code. The campaign achieved a direct mail response rate of 8.8% as recipients went online and completed a survey about their satisfaction with Cox and their interest in other Cox services. Published 2013

Garver is a multi-disciplined engineering, planning and environmental services firm. One of Garver's primary marketing channels is exposure through industry trade shows that target government, municipal, transportation and energy-related entities. Garver needed to improve its trade show marketing to increase awareness of the company and its services, drive traffic to their booth and efficiently gather information from attendees. A cross-media campaign was developed that targeted registered trade show attendees with an email, personalized postcard, or in some cases both, announcing Garver's presence at an upcoming show. The communications encouraged recipients to visit a personalized microsite to register for a contest. The emails linked to the microsite via a Personalized URL and the postcards offered recipients the choice of responding via either a personalized QR Code or a Personalized URL. The campaign drove a 29% response rate and increased booth traffic over the previous year by 10% to 50% depending on the trade show. Published 2013

Based in the Netherlands, Partou offers high-quality childcare in over 100 locations. To grow their business a cross-media campaign was developed to target parents of children within three miles of selected Partou childcare centers. Personalized direct mail pieces were sent out to families encouraging them to visit a personalized microsite via a general URL and passcode or through a personalized QR Code. Personalized maps were used on the direct mail to illustrate how close the recipient was to a Partou location. The campaign achieved an outstanding direct marketing ROI of 2,200% based on new enrollments and an average childcare service length of four years. Published 2013

Provost Academy is a network of state-of-the-art online public high schools serving grades 9 through 12 that uniquely address student needs on an individual basis. Provost wanted to increase new student enrollments and needed a direct marketing campaign that would successfully address the dual audiences of students and their parents. A personalized direct mail campaign was developed that utilized Personalized URLs and QR Codes as response mechanisms. Through the creative design of the direct mail and campaign microsite options Provost was able to deliver different messages to students and parents and collect information about their possible interest in an online high school education. The campaign achieved a 1.15% response rate and more than 700% direct marketing ROI through new student enrollments. Published 2013

Swiss Re exhibits annually at the RIMS conference & exhibition which targets risk management professionals. For the RIMS 2012 conference Swiss Re wanted a cross-media marketing program that would help them reach prospective customers. To engage prospective customers, and particularly RIMS 2012 attendees, advertisements were placed in numerous venues including conference shuttle bus headrest wraps, booth signs, online banner ads associated with the conference, and print ads in the conference book and in trade publications. Each of the channels directed individuals to a landing page via a QR Code where they were asked to complete a short survey. From the data collected Swiss Re was able to identify 45 qualified leads. Published 2013

The Standard Group developed a holiday campaign that would express their appreciation of customers and prospects and showcase their marketing and personalization expertise. The multi-touch campaign began with a direct mail holiday card that had over 12 personalized elements, resulting in over 40 possible combinations based on the recipient's sales and customer service contacts. The card had multiple call-to-actions that directed recipients to a personalized landing page via a Personalized URL or a personalized QR Code. At the personalized landing page visitors could select one of eight charities to receive a $5 donation from The Standard Group on behalf of the participant. They also could create a free photo calendar via an online storefront that showcased The Standard Group's marketing portal development and variable data printing capabilities. The Standard Group had a 19.6% response rate and received business inquiries regarding creating similar personalized calendar promotions. Published 2013