Caslon

AlphaGraphics in the Cultural District developed a multi-channel, self-promotion campaign to educate their clients about the true power of direct mail, especially when approached as an integrated, multimedia marketing campaign. With an audience that is sometimes hard to reach (high level executives often get their mail screened by "gatekeepers"), the marketing team decided on dimensional mail. Here's where the creativity really kicked in. AlphaGraphics took "thinking outside the box" to a whole new level with their "Use Your Coconut" theme and mailing prospects an actual coconut in nylon netting with a hangtag. The theme was carried through in multi-channel communications including email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop. The first and second phases of the campaign achieved a 46% response rate and led to new business. Published 2012

To illustrate the power of its 1:1 Experience service, Fuji Xerox developed a campaign that would reach marketers and agency personnel. The team transformed the standard Marketing 101 supplement of widely circulated Marketing Magazine into a dynamic, personalized booklet. The booklets contained variable images and content based on the audience segment. The custom booklets successfully drove interest with 12.2% of recipients visiting their Personalized URL. Published 2012

Lexinet Corporation utilized a multi-touch, multi-channel direct marketing campaign to strengthen their relationships with their customers. Besides achieving a staggering 66% visit rate to Personalized URLs, this campaign gave them better insights into their customers' needs and opinions of Lexinet, testimonials they can use to further business, and an opportunity to showcase how they use the very types of marketing solutions they provide. Published 2012

Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore their interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University implemented a multi-channel direct marketing campaign. The campaign included variable data personalization, Personalized URLs, direct mail and email. The variable mailer was tested against a static control. 90.5% of enrolled Honors students were respondents to the data-driven mailer while only 9.5% had received the control mailers. Published 2012

The tradeshow industry is a key vertical market for PDQ Printing of Las Vegas. The company helps many vendors with their print needs including booth displays, presentation packets and collateral. PDQ developed a direct marketing campaign that would increase awareness of PDQ Printing's services and identify and qualify key prospects. The cross media campaign incorporated direct mail, Personalized URLs, QR codes, and a personalized microsite. The direct mail succesfully drove prospects to their personalized microsite with a 14.2% visit rate. Published 2012

The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. River Valleys needed a solution that would improve communication about the cookie program to Scouts and their parents. A multi-channel direct marketing program was developed which communicated directly to targeted groups of Girl Scouts. The integrated campaign, which incorporated direct mail and Personalized URLs, contributed to greater Scout engagement, which in turn supported exceeding the council's cookie program goal. Published 2011

DaVinci's is a newly renovated, gourmet Italian restaurant that re-opened its doors with a fresh look and a new menu. To ensure the grand opening was a success they implemented a cross-media program that incorporated digital print, email, Web, and social media. Personalized postcards invited potential customers to see the renovation and transformation of the restaurant. By visiting their Personalized URL and answering a few questions, customers received a coupon via email. The campaign generated a 4.8% direct mail response rate and helped DaVinci's grow their customer database. Published 2011

Dermalogica is an international skin care company that sells its products through trained skin therapists. The South African operation of Dermalogica has over 550 stockists that need marketing collateral support. Through a web-to-print portal the stockists are able to create personalized marketing collateral while Dermalogica is able to maintain brand consistency. The new solution is also much more efficient as turnaround time from order to delivery was reduced from weeks to 72 hours. Published 2011

Hewlett Packard's product and channel managers need support for conducting integrated lead generation campaigns. A marketing resource center solution was developed by JFM Concepts that supports eight different product lines and enables Value Added Resellers to deploy complex variable data campaigns. Cold sales lists have produced consistent direct mail response rates in the 4% to 6% range while highly segmented offers to warm leads have generated response rates of 30% or higher. Published 2011